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...Continue ReadingIs the radio business still profitable? / by investing man

These days.
We've seen businesses, TV, newspapers, magazines, less popular, some of them are closed.
Because this generation of consumer behavior can't satisfy this generation that wants to speed in information and products according to their own preference.

Another media being tested is "Radio Wave"

Radio has been a high-influential media since the past as it can reach consumers in a wide range of times.

In the past, we listened to radio through the device. There was a DJ to choose beautiful songs.

But now technology has changed people to follow music through other media, especially on smartphones because they can choose what they like, such as youtube or joox, etc. Resulting in the popularity in radio recession.

Polls found
Year 2558
The proportion of listening to music via SMARTPHONE IS ONLY 2 % compared to listening via Radio Receiver 60 %

But in 2559
Listening through smartphone has increased to 58 % against listening via radio receiver reduced to 31 %

Can see that radio listeners have dropped half in the last few years.

The situation is clearly a result of advertising money in radio media.

Year 2558 at 5,625 million baht (11 % decrease)
Year 2559 at 5,262 million baht (reduced 7%)
Year 2560 at 4,476 million baht (15 % decrease)

When the industry overview is down, how much does the radio wave business companies earn?

Did you know that radio waves are known to be the brand under the management of all major media companies, whether

Cool Fahrenheit station
Frequency 93.0 megahz
First aired in 2543, currently run by KOOL LIZUM CO LTD. Which is in rs. The following results are as follows.

Year 2557 Income 454 million baht. Profit 159 million baht.
Year 2558 Income 461 million baht. Profit 183 million baht.
Year 2559 Income 426 million baht. Profit 149 million baht.

Virgin Hitz station
Frequency 95.5 megahz
First aired in 2545, currently run by u & Icorporation Co Ltd. and has BEC-Teroradio Co Ltd. Channel 3 as a vendor of advertising time and consulting in effect. Operations are as follows.

Year 2557
U & I income 62 million baht. Loss of 6 million baht.

Bec-Teroradio Income 294 million baht. Loss of 37 million baht.

Year 2558
U & I income 60 million baht. Loss of 6 million baht.

Bec-Teroradio Income 294 million baht. Loss of 50 million baht.

Year 2559
U & I income 63 million baht. Loss of 6 million baht.
Bec-Teroradio Income 221 million baht. Loss of 51 million baht.

Seed FM station
Frequency 97.5 megahz
First broadcast in 2548, run by seed m COT CO LTD. Channel 9, but now the wave has closed after a loss of liquidity problems. Mcot cancel the contract and take the wave to manage it.

Year 2557 Income 103 million baht. Loss of 33 million baht.
Year 2558 Income 85 million baht. Loss of 37 million baht.
Year 2559 Income 43 million baht. Loss of 48 million baht.

It can be seen that radio operators are likely for lower income and profits. It's a continuous loss.

Because in addition to the overview of radio media business, there is a lot of competition within the industry because there are many waves and each has its own listeners base.

So how does radio wave company adapt?

There is no music in the nature. It's a person who loves it.

In fact, listening to music never changes. Everyone always has music in their heart. Only people change the listening behavior.

Therefore, radio media has adjusted to digital cuddle platforms, offering online shows in many channels such as their own website, apps and Facebook Fanpage, which make new income from online ads.

In the past, we have seen Grammy launch chill online, which I used to be offline radio wave. Only changed to broadcast online.

Rs has rebranded the wave by cutting the number 93 to just cool Fahrenheit to match the listener's behavior that doesn't stick to air channels, including launching coolism applications on mobile.

Channel 3 also turned to launch the BEC-Tero Radio application that gathered online radio broadcasting such as virgin hitz and highlight coverage.

The Radio show still has a unique advantage. There are people who choose beautiful songs for customers. No need to waste time to find their own music, including the music that open, it's a variety of time.

In addition, using online media also makes the list format.
Exotic content presentations, interacting with listeners and quickly meet demand.

A lesson from the radio wave business teaches you that..
Despite new technology that may come to steal market share, it's not always scary.
Just adapt, stay with it. Take advantage of it. We may find a new way to continue walking forward.

Because in every crisis, there is always a chance that lurks.
But to succeed or not, only time proves..
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Ready to stick radar for investment to win Thai future year 2018
Gathering experts and National Investors reveals the direction of investment trends in digital transformation era.

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----------------------

Reference
-http://www.bangkokbiznews.com/blog/detail/640781
-https://www.prachachat.net/marketing/news-3611
-https://positioningmag.com/1153376
- Department of business development
-https://th.wikipedia.org/wiki/คูลฟาเรนไฮต์_93
-https://www.posttoday.com/biz/news/466843
-https://th.wikipedia.org/wiki/อีเอฟเอ็ม_104.5
-https://th.wikipedia.org/wiki/กรีนเวฟ_106.5_เอฟเอ็ม
-https://th.wikipedia.org/wiki/บีอีซี-เทโร_เอ็นเตอร์เทนเม้นท์
[4233]Translated

Penonton Malaysia cakap pakai ayaq liuq boleh la. Copy paste gak. Bukan nak bayaq tiket wayang hargai hasil kerja filem kita.

Tak payah bandingkan filem Malaysia vs Eropah & US lah.

Hampa nak bandingkan dgn filem AVATAR yg kos pembikinan pun dah cecah USD $237 juta.

USD $237 juta (bersamaan RM1,038,877,650 billion)

Boleh buat berapa ratus buah filem Malaysia pelbagai tajuk!

Macamana depa boleh buat filem dengan kos yang tinggi nie? Kita tak bley? Ini alasan saya.

MASALAH GEOGRAFI DAN KEPADATAN PENDUDUK

"...kita bukan berada di salah industri, tapi kita berada di salah negara..."

Negara India masyarakatnya cintakan Filem & Pawagam. Negara besar. Rakyat Padat. Tekanan hidup membuatkan depa ke panggung wayang.

Negara besar macam USA plak berapa keluasan dia. Berapa ratus bandar dia ada?

Kepadatan penduduk sesebuah negara mempengaruhi kutipan tiket wayang lantas effect juga pada hasil karya filem negara tersebut.

Filem Malaysia hanya mampu untuk pasaran Malaysia.

Sebab?

USA = ada 40,000 panggung wayang.

India = ada 14,000 panggung wayang.

Malaysia = hanya ada 150 panggung wayang ja.

Seluruh Malaysia panggung wayang kita tak sampai 150 buah pun (termasuk GSC, TGV, MBO atau yang swasta punya) http://www.finas.com.my -

Tolak lagi negeri Kelantan yang mengharamkan pawagam. Tolak plak hutan kita luas mana. Kepadatan penduduk negara kita macamna.

Bandingkanlah.

Sekali Producer Hollywood buat filem, keuntungan berlipat ganda hasil kutipan filem pertama dan akan buat yang lagi best hasil keuntungan depa. Market depa luas. Mau seluruh dunia.

PRODUCER KITA PENAKUT

Satu filem Malaysia yang AKAN DITAYANGKAN, producer hanya mampu beli dalam 30-60 buah panggung ja seluruh Malaysia (dari 150 buah panggung)

**sebab tu sesetengah panggung xda tayangan.

Tak dak sapa pun producer mampu & berani beli tayangan utk filem dia ke semua pawagam Malaysia sebab :
- budget marketing rendah
- xnak kos edaran tinggi
- genre filem xkena dgn kawasan tayangan
- panggung swasta tak nak amik

Pastu hang yang pergi pawagam pun tak support filem Malaysia sebab harga tiket sama rata.

Filem Malaysia = RM16
Filem Hollywood = RM18

MASALAH RASIS

Satu lagi, masalah perkauman. Tak ramai Melayu nak tengok filem Cina. Filem Tamil macam JAGAT, aku nak beli tiket pun, budak kaunter tegur, "...bang, ini filem tamil..." Filem Melayu plak, bangsa lain tak percaya dah filem Melayu best, sebab depa 'terkena' dengan banyak filem melayu sebelum nie low quality.

Tapi, sangat pelik bila kutipan filem Hollywood. Sekali tayangan di Malaysia ja boleh dapat RM22juta seluruh negara. Dalam panggung semua bangsa datang tonton. Sehati Sejiwa.

Zaman dulu, bila filem tak laku, syarikat panggung wayang berhak tendang keluar filem tu dari list tayangan. Abih terduduk penerbit baru nak naik, sebab xsempat filem nak balik modal.

Penerbit tu beli tiket satu panggung penuh setiap hari!

Semata2 nak filem dia kekal bertahan hingga Sabtu Ahad (hari minggu orang ramai ke panggung)

Aku kerja koyak & juai tiket wayang kat GSC IOI MALL selama 6 tahun dulu. Sorang mamat nie beli tiket - panggung full house, tapi bila masuk panggung, dia sorang ja. Keluar membebel takut.

Zaman laa nie, kerajaan wajibkan SYARAT WAJIB TAYANG setiap filem selama 14 hari, tujuan nak selamatkan penerbit laa dari rugi.

Penerbit rugi, krew filem macam kami tak makan nasik dah laaaa!

Baca sendiri https://ms.m.wikipedia.org/wiki/Skim_Wajib_Tayang

HASIL KUTIPAN
Hasil kutipan tiket panggung plak bahagi 50-50.

Bukan producer dapat semua duit tu, bahagi 50% plak kat syarikat panggung wayang.

Tolak pi mai pi mai untung bersih penerbit MUNAFIK boleh dapat pun RM6 juta laa katakan..

Dengan RM6 juta tu hampa mintak Malaysia buat filem macam AVATAR, TRANSFORMERS ???

Itu baru MUNAFIK.

Ada hampa pikiaq pasal penerbit filem lain yang xlaku?

Ada sejarah kutipan panggung pun RM10,000 ja selama 2 minggu tayangan. Padahal kos pembikinan RM1Juta.

Apa cerita penerbit filem BUNOHAN? Ada hampa tanya khabar?

Mampukah depa guna duit untung BUNOHAN utk buat filem macam AMERICAN GANGSTER?

KRU STUDIO. Mampukah depa buat filem sehebat PIRATES OF THE CARRIBEAN versi Malaysia kalau hanya dengan keuntungan dari filem HIKAYAT MERONG MAHAWANGSA?

Krew Filem & TV Malaysia 15,000 ribu orang yang berdaftar. Yang dok belajaq kat sekolah filem berlambak lagi seluruh Universiti di Malaysia.

Kerajaan plak hanya tau lahirkan student ilmuwan filem, tapi tak reti jaga industri. Aku cakap ni sebab ramai lagi adik-adik kita, dok belajaq filem, tv, animasi di universiti seluruh malaysia. Kerajaan jugak yang bukak. Beranak pandai, jaga anak tak reti!

Bila Penerbit penakut takmau rugi, dia tak buat filem lagi.

Krew Filem & TV nie takdak lah job shooting lagi. Bergaduh anak bini. Mahasiswa menganggur.

Ada Penerbit berani plak sikit, nak buat filem, nak kurangkan kos, daripada shooting 60 hari dipendekkan jadi 30 hari, kerja semua orang krew macam lipas kudung, bangun 4 pagi turun set shooting, tak mandi-mandi satu hari, kerja perah tenaga otak sampai karya abis jadi sampah, balik rumah jam 8 pagi esok. Kalah Bangla.

NEGARA JIRAN
Filem Thailand, negara dia besar mana, panggung dia banyak mana, kerajaan dia macamana. Kerajaan Thailand wajibkan filem dia lebih utama dari filem luar negara. Setiap filem luar yang masuk pasaran Thailand pun depa wajib alih bahasa Thai.

Rumah aku kat Langkawi, dapat siaran 7 channel TV Thailand, takdak satu pun cakap English, semua Thai. Transformers pun cakap siam!

Filem Indonesia, cuba kaji penghayatan seni masyarakat dorang camna. Depa pun ada filem gred buta punya. Tapi yang gred A international kualiti juga.

DASAR KERAJAAN & EKONOMI
Tunggu kerajaan bertukar laa.. Ganti pemimpin yang bagus bantu industri filem.

Pastu sistem pembelajaran masa kecik2 darjah satu sampai tingkatan 6 tu kena ubah, ada subjek yang menghargai seni. Ini kecik-kecik ilmu kebersihan pun cikgu skip takmau ajaq.

Lepas tu kompom Malaysia lahirkan rakyat yang tahu hargai seni, semua bayar tiket sebab apresiasi filem malaysia tu sendiri, bukan macam keluaran kita semua skang nie, copy paste, download, pasarmalam.

Peningkatan penonton, kutipan naik, macam tu barulah kita boleh ada AVATAR. jangankan filem lompat atas bulan, filem main sembunyi-sembunyi kat planet Pluto pon kita mampu buat.

Rakyat Malaysia, pembikin filem Malaysia, bukan dorang tak dak idea, kita semua ada idea.

Kerajaan & Finas dah kena mula amalkan terbit filem Gred A yang WAJIB RUGI tak mengira untung.

Masing-masing kena ingat. Filem tu adalah Sejarah. Akan dikenang kebodohan masyarakat ini berpuluh tahun depan hanya melalui peninggalan filem.

Pastu nak betah, cakap plak "...tak payah la buat filem macam transformers, buatlah filem yang cerdik-cerdik, islamik dan beri pengajaran..."

Masalah sekarang, dah buat, dah ada, tapi tak ramai kat Malaysia yang cerdik pi tengok. Tak laku jugak.

Katanya tak faham.

Ambillah petikan dialog Berg (Bront Palarae), dalam filem TERBAIK DARI LANGIT :

"...kalau dulu kita baca buku, kita tak faham, bermakna kita bodoh atau buku tu yang bodoh...?"

Support Industri Filem Tanahair!