[商業模式(business model)]
[產品(product)]
對我來說, 商業模式就是對行銷學上的4P去做分析.
4P=product(產品), price(價格), place(指的是銷售管道), promotion(指的是銷售手法, 如利用甚麼方式去做行銷).
而其中, product是最重要的, 因為沒有了product, 也就不能談其他的P(price, place, promotion). 所以我認為, 研究公司, 也要去從研究產品下手, 也要去了解產品的生命週期product life cycle(PLC).
之所以有這感慨, 是我之前太專心研究公司的體質與策略, 卻對產品這部分有所忽略........而CEO固然重要, 但若是產品不對, 也吸引不到消費者, 自然無法創造出營收.
您的看法呢?
Jeff Bezos: “Even when they don’t yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf. No customer ever asked Amazon to create the Prime membership program, but it sure turns out they wanted it, and I could give you many such examples.”
Steve Jobs: “It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.”
Henry Ford: “If I had asked people what they wanted, they would have said faster horses.”
(謝謝股友提供上述嘉言)
