今天才看到臉書創辦人Mark Zuckerberg的這篇2018新目標的貼文,深覺發人深省。
當中提到他以及許多人投入科技領域有很大的信念就是抱持世界「#去中心化」並且利用科技「#替更多人賦能」的理想。他認為現今的政府以及某些公司反而是反向的試圖加以控制並鞏固中心化的結構。
但他也同時提到,去中心化的過程也會伴隨著冒著事物失去掌控的危險,如散播焦慮、族群分裂、濫用及仇恨。並且希望透過一年的努力去深入研究這這方面的問題。
好der,回頭看看自己創辦Ting's Bistro的目的就是希望透過社群的力量推廣下廚做菜的樂趣。其實就是希望透過 #自學 來增進生活,不必把「#吃」這一件最基本的需求交給"專家"或者"認證合格"的人,你我真的都可以做到!
#youdoer
Every year I take on a personal challenge to learn something new. I've visited every US state, run 365 miles, built an AI for my home, read 25 books, and learned Mandarin.
I started doing these challenges in 2009. That first year the economy was in a deep recession and Facebook was not yet profitable. We needed to get serious about making sure Facebook had a sustainable business model. It was a serious year, and I wore a tie every day as a reminder.
Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do -- whether it's protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.
My personal challenge for 2018 is to focus on fixing these important issues. We won't prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If we're successful this year then we'll end 2018 on a much better trajectory.
This may not seem like a personal challenge on its face, but I think I'll learn more by focusing intensely on these issues than I would by doing something completely separate. These issues touch on questions of history, civics, political philosophy, media, government, and of course technology. I'm looking forward to bringing groups of experts together to discuss and help work through these topics.
For example, one of the most interesting questions in technology right now is about centralization vs decentralization. A lot of us got into technology because we believe it can be a decentralizing force that puts more power in people's hands. (The first four words of Facebook's mission have always been "give people the power".) Back in the 1990s and 2000s, most people believed technology would be a decentralizing force.
But today, many people have lost faith in that promise. With the rise of a small number of big tech companies — and governments using technology to watch their citizens — many people now believe technology only centralizes power rather than decentralizes it.
There are important counter-trends to this --like encryption and cryptocurrency -- that take power from centralized systems and put it back into people's hands. But they come with the risk of being harder to control. I'm interested to go deeper and study the positive and negative aspects of these technologies, and how best to use them in our services.
This will be a serious year of self-improvement and I'm looking forward to learning from working to fix our issues together.
同時也有10000部Youtube影片,追蹤數超過2,910的網紅コバにゃんチャンネル,也在其Youtube影片中提到,...
「self-improvement example」的推薦目錄:
- 關於self-improvement example 在 Ting's Bistro克里斯丁 Facebook 的最佳貼文
- 關於self-improvement example 在 Fintech 金融科技趨勢分享 Facebook 的最佳貼文
- 關於self-improvement example 在 臺灣電子商務暨創業聯誼會 Facebook 的最讚貼文
- 關於self-improvement example 在 コバにゃんチャンネル Youtube 的最佳解答
- 關於self-improvement example 在 大象中醫 Youtube 的最佳貼文
- 關於self-improvement example 在 大象中醫 Youtube 的精選貼文
- 關於self-improvement example 在 5 Super Examples of Self Improvement Goals - YouTube 的評價
self-improvement example 在 Fintech 金融科技趨勢分享 Facebook 的最佳貼文
🗣臉書執行長祖克柏的2018新年志願,其中一項是聚焦「#去中心化」(decentralization)議題。他認為現在少數大型科技公司興起,加上政府利用科技來監視民眾,讓許多人認為科技集中化問題。
像是加密貨幣與區塊鏈技術,將可能解決集權化的問題,因此他將研究如何把區塊鏈技術和加密貨幣整合進 Facebook。
祖克柏每年年初都會發表新年新希望,像去年是走訪美國每一州、2016年是建立最簡單的家庭AI系統,以及最有名的是2010年學習中文 (他還真的學到能說流利中文)。
#MarkZuckerberg #Cryptocurrency #encryption
Every year I take on a personal challenge to learn something new. I've visited every US state, run 365 miles, built an AI for my home, read 25 books, and learned Mandarin.
I started doing these challenges in 2009. That first year the economy was in a deep recession and Facebook was not yet profitable. We needed to get serious about making sure Facebook had a sustainable business model. It was a serious year, and I wore a tie every day as a reminder.
Today feels a lot like that first year. The world feels anxious and divided, and Facebook has a lot of work to do -- whether it's protecting our community from abuse and hate, defending against interference by nation states, or making sure that time spent on Facebook is time well spent.
My personal challenge for 2018 is to focus on fixing these important issues. We won't prevent all mistakes or abuse, but we currently make too many errors enforcing our policies and preventing misuse of our tools. If we're successful this year then we'll end 2018 on a much better trajectory.
This may not seem like a personal challenge on its face, but I think I'll learn more by focusing intensely on these issues than I would by doing something completely separate. These issues touch on questions of history, civics, political philosophy, media, government, and of course technology. I'm looking forward to bringing groups of experts together to discuss and help work through these topics.
For example, one of the most interesting questions in technology right now is about centralization vs decentralization. A lot of us got into technology because we believe it can be a decentralizing force that puts more power in people's hands. (The first four words of Facebook's mission have always been "give people the power".) Back in the 1990s and 2000s, most people believed technology would be a decentralizing force.
But today, many people have lost faith in that promise. With the rise of a small number of big tech companies — and governments using technology to watch their citizens — many people now believe technology only centralizes power rather than decentralizes it.
There are important counter-trends to this --like encryption and cryptocurrency -- that take power from centralized systems and put it back into people's hands. But they come with the risk of being harder to control. I'm interested to go deeper and study the positive and negative aspects of these technologies, and how best to use them in our services.
This will be a serious year of self-improvement and I'm looking forward to learning from working to fix our issues together.
self-improvement example 在 臺灣電子商務暨創業聯誼會 Facebook 的最讚貼文
館友 @貝克菜分享操作經驗!!
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人們在乎的是產品能為他們帶來什麼好處, 用了你的產品如何讓他變得更好, 活得更快樂. 先給他們看你產品的好處, 再給他們看事實.
基本上你告訴使用者你的產品是哪裡製造, 工廠有多乾淨, 認證有多堅強, 也比不上告訴他你的產品能為他帶來多少好處來的有效率.
基於這個考量點, 我的landing page會在介紹完好處後, 當作一個break point, 放一個CTA (call to action), 然後能成交的先成交, 有興趣繼續閱讀的, 再給他們看技術文, 事實, 然後最後再放個CTA
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行銷前先了解你的客戶群為什麼要買你產品. 如果他們要買的是咖啡, 給他們看咖啡. 不要盲目的買咖啡關鍵字, 然後流量送官網主頁.
如果你請ABC來代言你的產品, 流量送到你的產品頁時, 請用ABC的照片.
如果你請ABC代言, landing page上放的卻是XYZ的照片. 客戶期望看到的是ABC, 當他們看到ABC時, 有增加conversion rate的目的, 你如果放XYZ, 他們搞不好連XYZ是誰都搞不清楚.
確定你的廣告跟你的landing page是連結, 有關聯性的, 不要東跳一塊西跳一塊.
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最有吸引力的兩樣元素是sex 跟 self improvement (這兩個字我不會翻譯, 反正就是用了你的產品會更帥, 更性感, 吸引更多異性)
在landing page上面, 多運用能夠讓人看了會”自我膨脹” 跟”性感”的圖片, 能夠增加conversion rate
example
啤酒廣告會找李大仁, 一直讓他喝給你看, 看的人會不知不覺地覺得, 喝酒時, 他就會變得像李大仁這麼帥. 衣服廣告找身材好的model, 穿了就是正. 讓你覺得你穿了也會那麼正. 一樣的道理.
假設你的產品是菜刀, TA是餐廳廚師, 你就要用一個看起來很會煮菜, 很帥的師父, 用你的菜刀, 讓看的人覺得, 用了你的菜刀, 你也可以變得這麼帥這麼會煮菜, 然後再來介紹你菜刀厲害的地方.
你如果landing page只擺一把菜刀, 一件衣服, 一條褲子, 你沒辦法跟你的客戶產生共鳴
你的landing page需要的是[代表你客戶群的人像圖],
如果要更講究我甚至會用到代表我客戶群的[顏色]
柔性的綠色跟橘色 = 健康, 舒適的象徵, 所以你大該可以猜出我健康食品的landing page用的色系
有空可以研究一下, 你的客戶群的”代表色”是什麼, 再考慮你的landing page, 網站的色系
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這邊我結合了好幾個tips, 一起來.
人因為激動的情緒而購買, 然後再用邏輯來合理化
很多人買東西買貴了, 還會跟你扯, 明明買到爛貨, 硬要說是好貨, 人都愛面子, 打死不認錯. 但是明明知道錯的還買, 為什麼? 因為很多時候, 在買東西的當下, 是衝動的, 是不經過思考的. 激動的情緒已經衝爆了理性.
什麼樣的東西會讓人的情緒激動, 甚至衝爆你的理性?
成功案例, 產品使用者留下的好評論, 等等
可以跟讀者產生共鳴的成功案例更好.
example
你我都是做電商的, 第一次用購物站, 你不知道用哪一套軟體好
meepshop, opencart, unitox, 好多, 琳琅滿目
你看的是什麼? 評價, 別的使用者的評價, 越多人給越好的評價, 你會越動心.
一樣, 想辦法好好運用這些評價, 在你的網站上.
怎麼用? 自己寫在自己網站上的評價誰要信?
我的產品Amazon上也有賣, 我會直接去Amazon的評價頁上面截圖, 然後整個放在我的landing page上, 我甚至從官網連到Amazon上的評價頁去讓對方看, 確認評價的真假. Amazon = 權威 = 信任, 截圖 = 不怕你來查證
你的產品有在mobile1被討論嗎? PTT上有正面的評價討論嗎?
別人有PO在FB上說你產品不錯嗎?
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緊繃 -> 需求 -> 行動
你要滿足一個人的需求, 第一你要先無限放大他的問題跟提高他的緊繃度.
用圖片, 用強烈的形容詞, 語氣來提潛在客戶的問題跟緊繃度, 然後再提供一個解決方案
example
提高緊繃度
女人怕衰老, 尤其是35以上的女性(SORRYYY)
妳的皮膚失去了光澤(恩..), 眼袋開始下垂(靠...), 魚尾紋越來愈明顯(他馬的), 越來越怕早上起來照鏡子(幹!!)?
我敢保證我今天如果對著一個40歲的女性這樣說, 他以後早上起來鏡子裡看到他的眼袋,皺紋他一定會想到我, 甚至想殺死我
相對的如果你今天用你的產品+產品文對一個女的這樣轟炸, 就算他沒當下購買, 他之後看到他的眼袋, 魚尾紋, 皺紋, 他八成會想到你的產品
緊繃完了, 提供解決方案
我今年55歲, 可是我朋友都說我看起來就像25, 他們都叫我美魔女,只因為我用了XXXXX, 眼袋沒了, 皺紋消了, 你也可以!!
這邊只是簡單寫寫, 真的要寫得好, 寫到使用者心理, 寫到他痛處, 請找一個厲害的copywriter.
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客戶第一次使用你的產品是在他們的腦海裡. 你要用文字, 圖片去創造出他使用你產品的畫面,
如果你能夠用圖, 文字敘述模式, 讓你的客戶想像使用你產品的好處時, 基本上你已經成功一半了.
產品行銷就是這樣, 你要把使用者使用你產品的畫面, 印在你的使用者腦海裡, 讓他去想, 他才會買. 要是他想都不想, 根本不可能買你產品. 你要用圖, 用文字, 來讓他想, 創造出這個畫面
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高鐵來回4小時只有變這些出來, 恐懼 vs 貪婪這部分的太廣, 牽扯太多,我高鐵已經到高雄, 有機會再說 (上面提高緊繃度的部分, 就有運用到點恐懼的成分)
Anyways, 這些東西運用得好, 串得起來, 如果能從廣告->銷售頁->產品頁 -> 結帳頁 讓你的客戶從頭串接起來到尾, 然後不停的AB測試出優良優良再更優良的優化版本的話, 一定可以提高不少的成交率.
假設你成交率只有2% (業界的standard) 透過些小秘訣再加上AB測試優化在優化, 你把成交率提升到 3%
小小的1%, 常常就可以定一間公司, 一樣產品的生死.
希望這對你們有幫助
self-improvement example 在 5 Super Examples of Self Improvement Goals - YouTube 的推薦與評價
The only time you can achieve anything is in the “now”. In this video, you will learn 5 examples of self - improvement goals. ... <看更多>