關於 what's the matter what happened ，我們在網路上蒐集到這些相關的討論、資訊與評價

英文簡報學習!

蘋果產品發表會的簡報一向超級厲害。但是這一次好像…

What happened, Apple?

我們來聽聽Presentality的募資簡報專家Andrew Yang的分析。快追蹤他們!

★★★★★★★★★★★★

蘋果產品發表會的簡報一向都做的超級厲害。

Well ok，正確來說，是 Steve Jobs 超級厲害。他的說故事能力不但迷惑了一整個世代的3C使用者，還成為一整個世代簡報老師的榜樣。

但不幸的是，比較近期的蘋果產品簡報，退步非常多。

這個跟製作的含金量 (production value) 無關：蘋果的投影片設計、視覺特效都還是一流的，但他們卻在一個關鍵環節掉漆：簡報的基本功。

下面，我們就深度解析蘋果近期的發表會簡報，違反了哪兩個簡報跟說故事的「基本功」。

不論你是大企業還是小新創，這都是非常重要的提醒：千萬，千萬別忘記簡報和說故事的基本法則！

But first，如果你沒有看他們近期的發表會，不妨自己體驗看看：

WWDC 2021 — June 7 | Apple: https://youtu.be/0TD96VTf0Xs

★★★★★★★★★★★★

📌 基本功#1： 一個動人的故事，勝過五十個不錯的功能

回想一下，很多 Steve Jobs 主導的蘋果發表會，是否都有一個讓人容易記得的故事？這些故事，有時候代表 3C 愛好者的生活邁向一個新的階段，其他時候，甚至代表世界走入一個不同的時代：

iPod 進入口袋裡就有一千首歌曲的生活 iPhone 全世界從 desktop 時代，進入 mobile 時代 MacBook Air (2013) 一整天都不用充電，充電器都不用帶
這些發表會簡報，都有一個動人的主軸，一個「核心故事」，而且是一個對我們生活富有意義的故事：

•以前我們的生活是這樣的，有這些挑戰

•今天我們有了新的工具

•有了它，明天我們的生活會更好

Steve Jobs 的這張投影片，真的預測了科技與生活的走向：所有我們生活所需要的東西，都在我們的口袋裡。

★★★★★★★★★★★★

📌 這樣的故事，有用嗎？我們看結果就知道。

其他品牌，如 Microsoft、Sony、Nokia 都推出功能強大的產品，甚至很多規格都超越蘋果的，但他們的產品有大賣嗎？沒有。他們的簡報有被全世界讚揚嗎？沒有。
為什麼？

因為他們一上台就不停的說他們有什麼功能。功能、功能、功能...

可是，在簡報的世界裡，一大堆不錯的功能，永遠鬥不過一個動人的故事。

如果簡報的世界有法則，這個肯定是其中之一。

★★★★★★★★★★★★

📌 近期的蘋果發表會簡報，卻違背了這個法則
近期的蘋果發表會，是怎麼做的？

沒錯：就是一個接一個接一個接一個的產品跟功能。

你只要回去看今年四月的發表會，就會知道我們在說什麼。

就是很多，很多，很多，很多，很厲害的功能跟規格。

★★★★★★★★★★★★

📌 蘋果的簡報風格，基本上已經淪於功能戰了，也就是當初被 Jobs 打的落花流水的那些競爭對手，使用的方式。

他們剛結束不久的 World Wide Developer Conference (WWDC) 也是一樣。我們的其中一位同事就說：

It's like 50 commercials, played back to back to back...

我們也問了另一位超級死忠果粉朋友，他覺得發表的如何。他回答：

滿鳥的，哈哈。我覺得只有少數幾個厲害的點，大部分都沒什麼特別。

這個告訴我們什麼呢？就是蘋果發表了一堆「還好」的產品跟功能，還有幾個「厲害」的。

可是敗筆就在這裡。

因為大家的 attention 都是有限的：如果你發表很多「還好」的東西，那些「還好」就會搶走你「厲害」的產品的時間，跟它們應該得到的關注。

★★★★★★★★★★★★

📌 這就是 Jobs 跟現在蘋果團隊的不同：

Jobs 知道，大家真正在意的，是一個有意義的改變，而不是很多的功能。所以他就說一個故事，告訴我們有了這個產品之後，我們的生活會如何改變。

改善，從核心故事開始

你可能會說：「不要只是說他們不好啊！有本事你提出不同的方向啊！」

沒錯，我們就是覺得，他們最近的 WWDC，可以有更好的方向。

2021年的 WWDC 基本上是完全沒有主題的。Tim Cook 站上虛擬舞台之後，只是短暫宣布一些給來自不同背景的 developers 的資源，然後就直接說：

Let's get started, by turning it over to Craig, to share with us what's new in iOS.

就這樣而已。

今年的大會，所有要發表的新產品，沒有任何的主題。沒有任何的故事。

但我們看完之後覺得，他們其實有故事，有主題。只是他們沒說出來。

★★★★★★★★★★★★

📌 這個核心故事：Privacy Meets Community

You see，蘋果最近的焦點，都放在「隱私」。在世界大眾認為科技巨頭都侵犯隱私的時候，蘋果嘗試把自己塑造成「個人隱私」的保護者。

但他們這次 WWDC 宣布的很多功能，像是 SharePlay，都環繞在另一個 idea 上面：Community (社群)。

在 COVID-19 的影響下，很多家人、同學、同事、跟好友，都被迫好幾個月甚至一年無法見面。他們在這個狀況下，要如何感覺「在一起」？如何維持緊密的 "Community"？

When we have to live apart, how can we feel together?

這是現在世界各地的人，面臨最嚴峻的挑戰之一。蘋果這次推出的許多產品跟功能，就是要幫我們跨越這個鴻溝，再度感受到 "togetherness" 及 "community"。

That's the story。

★★★★★★★★★★★★

📌 這也可以成為 Tim Cook 的開場：

The theme of our conference this year is Privacy Meets Community. It's no secret that we have an unmatched commitment to privacy. But the world today faces another challenge.

When a pandemic keeps families, friends and coworkers apart, what happens to our sense of community? How do we play, laugh, live, and feel like we're all together, when we must live apart?

As you will see, that's the focus behind many of the innovations we will unveil today. Today, privacy meets community.

他還是想要宣布一些給世界各地 developers 的資源對不對？沒問題，因為 developers 也是一個 community，而且這個 community 是非常多元的：

And one of the most important communities for us is all of you: the global developer community. This is a community for all - no matter where you're from, what you believe, and what color your skin.

I'm excited to announce a range of resources - with a focus on those who are under-represented...

這樣，一個半小時的簡報，就不是一堆冰冷冷的功能，或是不相干的產品。

他們變成一個故事的重要角色，被賦予重要的任務：Keeping all of us together。

★★★★★★★★★★★★

📌 基本功#2：Show. Don't Tell

… … …

需要完整分析的同學請追蹤Presentality!

圖片出處: https://bit.ly/3zY3wkC

#立會去留 #RTHKLettertoHK
Participating in the upcoming extended term of the legislative council is, I feel, the lesser of two evils. Of course the one-year postponement of the election which should have been held this month was an anti-democratic trick by the government to avoid facing the voters. The extended term surely lacks legitimacy in the public eye.

But with liberal and democratic institutions being constantly undermined by an executive seeking to bring the other arms of government under its control, we must take every opportunity to voice our concerns, use every forum to fight back in the interests of Hong Kong’s governance, and the promises enshrined in the Basic Law.

Of course previously I’ve had my reservations about staying on, as it would mean accepting a quasi Beijing appointment in an un-elected legislature, ie without the people’s mandate. I’ve had my moments of a psychic tug-of-war.

It’s also understood that many of our young view some of the veterans in the democratic camp as washouts, that they belong to an earlier civilisation and should have been “outed” anyway. Some online criticism would go as far as, and I quote, “Can’t let go of the pay and the glory associated with a Legco seat, can you? Like you are being thrown a bone, a bone only but you can’t wait to go get it”, unquote.

Amongst the democrats I’m probably, probably, the one with the least
political baggage: The fact that I do not have a political party background; that I’m not young and as a result I wouldn’t need to worry too much about career development or prospects. And so perhaps I am more able to consider the “stay or quit” question with an even more free mind.

What’s happened is the number of pro-democracy legislators has already been thinned by legal manoeuvres to oust elected members. But we can perhaps muster just enough votes to deny the pro-government camp absolute control over the council.

Unrepresentative though it is, the council often is not just a talking shop and rubber stamp. It does have some ability to query officials, demand information and make constructive criticism of government proposals and policies. Even when the criticism is not particularly constructive, or some would even call it destructive, it could at least help vent public anger and frustration.

We need opposition voice to at least better health policy, labour rights, pollution, education and public transport problems.

Between now and next September we should be able to show Hongkongers that we can be of value in fighting for their interests. Although the system remains heavily weighted against us, the legislature remains a place where we can stand up, on the spot, against the arrogance and incompetence of the administration.

We don’t just make noise, we carry on to serve as the voice of the people. We shouldn’t become outsiders looking in. We need feet on the ground.

Sure we could be running into a storm without even an umbrella. Things could get painful. It’s so much easier to quit. But to quit would just be taking a placebo line. We cannot pretend the pain is not there, we just need to deal with it, fight it.

The lawmaker capacity does carry a degree of power. Once I called the agriculture and fisheries department, demanding to speak to the department head, saying it’s a matter of utter emergency. What was happening that day was a government wild pig hunting team armed with Remington's was scheduled to go to a village, provoking an unnecessary but possible violent standoff between villagers and animal rights campaigners.

My little intervention was successful. The AFCD head heeded and cancelled the hunting mission that day. And thanks to joint efforts on the civil society and Legco fronts such wild boar hunting squads have now been scrapped altogether.

Another episode that has been lodged in my head involved what happened on August 31 last year. Speculation was rife that there were fatalities inside the Prince Edward MTR station that evening, at the peak of our protest movement. I made a number of official enquiries and subsequently managed to have a face-to-face meet-up with the fire services chief.

Although in the end neither the police nor the fire department could satisfactorily explain the discrepancies in the number of injured and the state of injuries, at the time it was the only way to prompt —- if not force —- the civil servants involved to do their explaining in public, to the media.

It’s experiences of the kind that help to solidify my opinion that democrats should remain on the inside. Because of what we do, a lot of incompetence and hypocrisy, sometimes even some crookedness get exposed.

Beijing loyalists and the pro-government type would keep on politely tip-toeing around issues so as not to offend the authorities, they would keep on spinning mistruths, the democrats can counter that performance.

At a time when Hong Kong is politically, financially going down the tubes, with our young in particular feeling helpless, at a time when hope seems to be dismissed and punishment dealt, when discontent could morph into pure hate and antipathy to the government, democrats should help by not abandoning any battleline.

Anyone who wants to query government policies, draw attention to abuses, obtain information now faces increasing difficulties.

Assembly is restricted. People have to guard their words. Much mainstream media simply reflect official policies and journalists now have to be approved by the police to be treated as such. However inadequate it may be, the legislative council remains a forum for questions and comment, and is widely reported.

And popularly elected legislators in particular have standing which cannot be ignored at home, and they are also focus of foreign inquiry about Hong Kong issues. Journalistic institutions magnify the impact of such individuals who would otherwise find themselves crying in the wilderness, lone voices without a platform. Legco is a platform, however shaky.

If results of an opinion poll —-expected by Tuesday —-commissioned by the Democratic Party tell us to go —- easy, we’ll just pack up.

But Im hoping for the opposite. I for one would want to keep staying on the Legco frontline, standing up for what I believe. Nothing egotistical about it. We will simply take what's left and fight it out.

I’m prepared to take the lesser evil.
XXX

https://www.rthk.hk/radio/radio3/programme/lettertohongkong

JANGAN IZINKAN IBU LAHIRKAN TUANNYA

Masa awal aku kahwin dengan isteri aku, aku dapat pakej 4 orang anak. Alhamdulillah. Yang mana 2 daripada 4 ni istimewa sikit. Dua-dua aspergers. Sorang ADD sorang lagi ADHD. Paling mencabar sekali tau tak apa? Anak-anak ni sebelum kehadiran aku, diorang ni di manjakan betul. Cukup manja! Semua nak, dapat. Tak boleh kena tegur, mesti menaangis dan membentak. 3 lelaki, sorang perempuan. Masa tu umur yang sulung 14 tahun. Yang second 12 tahun...
Continue ReadingDON ' T ALLOW MOTHER TO BORN HER MASTER

When I married my wife, I got a package of 4 children. Thank God. Which 2 of the 4 is a little special. Both aspergers. Another ADD another ADHD. It's most challenging to know it's okay? These kids before my presence, they are being pampered right. Pretty spoiled! All want, got it. Can't be told, must cry and snap. 3 men, a woman. At that time the eldest was 14 years old. The second 12 years old. Third 9 years old. Fourth of 6 years old girl.

First time entering the family, I've had a meeting done. With gangster style, long hair braids. I'm doing a LIVE FB meeting with children. In the meeting, I just entered the family, so follow my rules. I don't follow their rules.

At the beginning, many people who are nearest have started tripping and spreading stories, not saying that I will hit the kids. The swing bowl is right who reads people from this person's use.

Remember the early marriage, my wife always reminds me of me. If these kids promise anything they need to be fulfilled, they will cry badly and scream. Hard to persuade. Sometimes I want to break my breath and cry. The other one is ADHD if he cries, he can't be angry, he has to say it carefully. Because later he will be raging and coming hyper. The one who added is his own attitude. It's just his problem that he doesn't take the port. The eldest is the most pamper. Ask for whatever the confirmation gets. After that it's urgent to work.

I really don't feel like I'm suitable at all. What should I do? Wash his mother first. My wife cried when she washed her first. I said it's simple. I don't want my son to grow up to die and get everything he wants to wear. Nothing, tomorrow won't be given, he rebel like going crazy.

Everything that my wife says can't do, I prove it to my wife, everything that she thinks is wrong. I made it. I didn't see anyone doing what my wife said. I just tried to bring MCD, then I parked at the Tomyam shop. Look at all the faces that are slammed. But no one is crying.

That's where it all started. Until one part I saw my wife still wrongly. I said it's simple.

′′ Want something big, need a big sacrifice. If you maintain like this, it's too wrong that you have to follow all your child's wishes, you're afraid to say NO and then you're crying and tired of your brother Trust me. Just like this, you'll lose your brother. Choose. ′′ ′′

Hah my wife was shaking at that time.

Yes, it's not easy to fight the mother's instinct. I really understand. But have to remember, you want to be sad until when you just want to entertain the extreme motherhood instincts? How do you want your child to grow up? What's he doing today, he's already big tomorrow. You're poor, he asks for something you can't fulfill. You think he got it? That's the wrong time he just said this sentence.

′′ Why is my mom not like someone else's mom. It's okay. I am not important ′′

Heart was shaking at that time. He didn't tell me 100 times, once didn't let him release such a painful sentence?

I'm nothing, kids like this even more men, have to grow up to be men. Not a bapok, not a Kpop. Man. The world will come far more evil. Responsibility is far bigger. It is compulsory to grow up to be a man. I repeat.

MEN.

That's when my wife slowly became a mad mother. Kah kah kah. The kids were shocked at that time. Suddenly mom is good at screaming? Suddenly mom is good at tunjal head? Suddenly mom is good at slapping? Suddenly mom dares to throw her phone against the wall?

Most power if a child I say near her mother,

′′ Mom doesn't love me, I hate mom.."

If my wife used to hear this verse, she will feel sinful and crying. Now you know what my wife answer?

′′ Once you hate me, 100 times I hate you.."

Stunned again child. Feels like the tactical of playing sentiment is not going to be. Continue to continue doing homework.

After that the scene of running away from the middle of the night, haa my wife is already cuak. Look for me to tell my child to run home. Cleaning up the bag. If you're as a mother, are you rocking? 10-year-olds when they were running home. Other siblings are busy trying not to run away, they insist on running.

I told my wife I'm happy je.

′′ Do not persuade. Just ask him to run the house faster. Go help her pack the bag. Do not worry. I used to threaten my mother like this when I was small. When my mother is stupid, I stay outside for a while and then I will go home because it's scary outside the dark.. if you persuade, don't run away, believe Tomorrow he's busy threatening to run again."

My wife went down and asked her to leave her house faster. This kid won't go out after opening the door. Look at the dark outside. He immediately opened the saji headscarf, making him hungry. It's so hard to look at it.

Want to turn into a Lion, it looks evil. Many will talk about this. You say you don't love your children. If this part is not strong, it will be stupid to be eaten by these words. But you have to believe one thing. This mother and father knows her child better than all of you. He knows so much. Know which limit he can make or not. We who watch from outside don't pretend to teach other people's children, teach our own children first to let go. Look at our children today he appreciate us how.

I was worst being criticized at that time.

He said since my wife married me, my wife's attitude has changed. Getting harder. Fierce with the kids. And many more lah. I'm lazy to take a port. The one who speaks is a woman who has never tasted anything. Work is great. So bored listening to it. But I'm cooking so much, it's normal that the sound of this person's confirmation since childhood has never lived hard, the child and the one that is like diva is usually the same. Just deaf the ear. Focus on the mission for the good of the child to come.

After 3 years, I recently had a meeting with all my children. I ask, did you notice that mom used to be different from now?

All bobbing. Getting more ferocious and crazy people say.

I'm so happy to hear. Let go of that I said.

′′ Try all of you to look back at this day. What's the difference? Neno 8 years old can be brushed by school clothes. Already able to wipe Ayra out. Luth 10 years can wash everyone's dishes. Hoze is the most improvement. From my own world today, you are the most helping to work in your house. 13 years old, washing clothes, hanging clothes, sleeping ayraa, bathing ayraa. And many more. Anish, you are the eldest brother. Thank God. No more pushy. See you already understand the reality of being a brother. Every morning sitting in the kitchen helping mom cook.. that's okay. Proud for a while Dedi. Dedi is nothing, you ask Dedi's siblings if they are rude to his mother, what happens to them. Must eat Dedi's feet. You become a son, you have to be a protector to your mother. Don't make it a slave mother."

All sighs. I'm connecting again.

′′ Do you know why this Seremban house Dedi doesn't install air conditioner near Indeed Dedi doesn't let mom install air conditioner. Let me sleep hot. Learning how to use a fan. Dedi used to grow up but never sleeps in air conditioner, thank God I grew up healthy. Dedi wants anything can't just get like that. So men have to learn how to feel hard. So that tomorrow, you will learn to be grateful. I will remember your parents when they are happy. You'll be close to siblings, tomorrow this is what you'll laugh back when you tell the story. Trust me. All of these are the sweetest memories. Mother and father don't know when will die. Maybe tomorrow we die, at least Anish can take care of the younger siblings."

Everyone was laughing at that time. My eldest child will interrupt in a while.

′′ Dedi, but honestly Anish likes the current mother from mother before. Even though it's fierce, but it's true when I remember it again. All of us are good at all. I just noticed that someone else is 8 years old but doesn't even know how to take care of the baby who is a year old and shower and defecate. Luth has changed a lot. No more crying. Hardworking. Hoze has changed a lot of crazy. Playing with the phone. There's only one problem, when you have a relative, you can come, don't sit in the Just sit down once. Anyway, I swear, Anish loves the mother who was now from the old times. Even though the current mother is crazy saiko! Haha. Mom, you are Queen Of My Heart! Mother is crazy, before Anish didn't understand a lot. When Anish sees mom struggle, Anish becomes a pity. Just saw all the sacrifices of the mother for all of us."

Others bobbing heads agree and laugh with what brother anish he said.

All impressed when I remember back. Until neno's turn, she keeps crying. She really apologizes near her mom.

The most powerful, they are siblings when their aunt wants to ask them to come out. Each one has completed the job of who managed his / her sister's clothes this year, who will beat his / her younger sibling's pampers, who will manage his / her sister's pampers. All of them think for themselves. Talk to each other and manage the equipment of his little brother who is a year old. No need to have a mother with her dedi.

Power, isn't it? Two Aspergers, an ordinary person. The eldest has entered MRSM. It means that the number two child of ADD is taking over.

Even when I'm going back to hometown, my wife just gave me an order. They all clean up their own bags. My wife doesn't even mix a single dust. My wife looks like a big boss today. All homeworks are managed by the child. My wife's duty is to cook. Wash clothes, dry clothes, wash dishes, wash toilets, throw away garbage, shower ayra for a year, all the kids who manage it.

If I don't move, I won't let my wife shout out to other children. But mad at the eldest child. Let the eldest child be stressed. Whatever happened to the younger siblings, I told her mother to kill her eldest child. So when the younger siblings aren't working, fighting, the eldest brother already knows that he needs to be tiaw with his mother later. Didn't say much, he just settled his younger siblings. That's it brother!

Thank God. The story is only one. Our children, we know each other. There's a part of being fierce, there's a part that needs to be There's a part that can laugh. This mother has one veto power, but many are afraid to use it because she is not in other s' language and is so afraid that her child will hate It doesn't mean anything! It's boring to entertain the sentiment of pity that is extreme. You used to be your mother who hit your face, do you hate your mother to big? Nothing. We're fierce because we just want to educate. Not fierce all the time. More than firm. When you see your child hardworking, listen to it, there's a day that will give you a surprise Chocolate or what? Taking a walk to the park. Time with family has to be there.

If you're too spoiled, you can make your child become responsible and the person who will defend your family, I think that the Malay soldiers won't even be training hard as hard as possible. It's better for them to just pray for all the new soldiers. What do you want, everything is given. Wake up late, swipe your hair and then kiss your forehead. Even eating time is delicious. Sleeping at night comfortably, installing air conditioner. Put on the wifi.

What was it?

Before you want to say this person, ask ourselves first. Our 7-year-old child eats, is he good at washing his own dishes? Do you know how to follow your time schedule? Can you brush your own school clothes?

If you're not good at anything, don't make me feel bad about the way other father's mother educate someone's child.

The hardest episode in educating children at this age. Believe me, this will all be a longing for the kids when they leave the house later. And this also makes them siblings get closer.

Patience, victory day is coming! Early sacrifice is the most important. Fight all the wrong feelings that always play in the soul. Only one thing you have to remember, as long as you don't fight with religion. Mom is never wrong! Angry, fierce lah. Do not worry. Continue to educate our ways. Don't forget the power of Veto!

Eh forgot, waimah is a special child. What the doctor said put number two. Accompanying kids like normal kids before but there's a limit. Don't teach him to be a special child since you were young. We know our children again, right? Because I always believe, crazy people when we clap their hands twice when they want to take our food, the third time they will understand and won't take it anymore. That's the crazy person. So, Don't let the child know he's special. Don't disturb her brain. Just entertaining the same thing.

Everyone is like that. If he feels like there are advantages, there is someone who defends more, he will start to get a chance. Can't believe it? You try to pamper your child crazy. Let go of the try in front of you, someone tease him less, you see how he has torn to tears later he will get your attention.

Anyway..

Only one thing I'm still failing. Failed to change their name call among siblings. No call Along, Angah, Bangde. I feel strongly, calling this name also has a certain advantage to put the difference between the younger brother and brother. There is a family aura.

Don't forget, Father's role in psychology is important to be crazy. Because with this mother, no matter how fierce it is, the child is brave to fight. Dad must be good at playing roles. No need to touch, you need to know when you want to have a high voice. When you want to call your child, sit down and talk about others.

Become a child idol.

Trust me, step child and biological child two things that are impossible. Because the power of VETO only exists in biological children. This step child has a risk that you need to face. What happened to them, people will say that you don't love them because it's not your biological child. Painful and sad that sentence is for me. Allah knows how I love them.

I wrote it,
Mr Amir Lake

P / s: In the past my wife was criticized by the Aspie group when my wife said she educated her aspie's child in the way she was a little firm. All sorts of people are teasing, he said that this aspie child will take revenge and kill him. Have to be teased every day. Poor. My wife doesn't agree with my actions early because she holds the doctor's order. Today, I'm asking my child aspie. Tomorrow if mom gets disturbed by someone else in front of you what will you do? What did he answer? I'll hit him enough! And I asked my wife, how about the person who teased her child? He said his child is under control but sometimes he's raging badly until he's about to breath. At the same time today my child aspie is good at cooking, can do all homework and love his siblings so much.

Mr. Amir Lake creditTranslated