World Premeire All-New Mercedes Benz A-Class (2018-2019)
Stuttgart/Amsterdam. The new Mercedes-Benz A-Class is as youthful and dynamic as ever, but grown-up and comfortable like never before. It completely redefines modern luxury in the compact class, and revolutionises interior design. Technologically the new A-Class not only takes first place thanks to MBUX – Mercedes-Benz User Experience: it also offers a number of functions that were previously the preserve of the luxury class. In certain driving situations, it is able to drive semi-autonomously for the first time, and MULTIBEAM LED headlamps are available on request. All models of the new A-Class are also powered by new, efficient diesel and petrol engines, and although Mercedes-Benz has retained the sporty appearance, the utility value has increased. The new A-Class can be ordered from March onwards, and the market launch commences in the spring.
"With the fourth generation of the A-Class, we are redefining modern luxury in the compact class. To do this we have opted for a combination of uncompromisingly dynamic design and an intuitive operating concept," says Britta Seeger, the member of the Daimler AG Board of Management responsible for Mercedes-Benz Cars sales. "With MBUX – the new Mercedes-Benz User Experience – we are creating a completely new customer experience."
"New technologies must place the focus on people and make their lives easier. The new A-Class does this in many ways, and becomes an emotional and intelligent companion," says Ola Källenius, the member of the Board of Management of Daimler AG responsible for Group Research and Mercedes-Benz Cars. "One good example is MBUX – Mercedes-Benz User Experience: it combines intuitive and natural operation with intelligent, learning software."
"The new A-Class embodies the next stage in our design philosophy of Sensual Purity and has the potential to usher in a new design era," says Gorden Wagener, Chief Design Officer Daimler AG. "With clear contours and sensual surfaces, we present high-tech that awakens emotions. Form and body are what remain when creases and lines are reduced to the extreme. The interior represents modern luxury at a level previously unattained in this class, and translates intelligent technology into an emotional overall experience."
