🌻本周做的閱讀與功課:
https://makingsenseofusastocks.blogspot.com/2021/08/blog-post_26.html
這周的功課有些落後. 之後可能會補東西進去. 不過重點就是這兩天的Jackson Hole 會議, 以及下周的非農.
🌻近期整理好的一些財報電話會議內容, 我會陸續放到部落格那邊. 請有興趣的讀者自行去找找. 如果還沒放上, 那就是還在進行中.
🌻Snowflake (SNOW) earnings analysis by Morgan Stanley
這家的熱度很高, 不過我沒有在follow. 下面是Morgan Stanley對於SNOW這次的財報, 所給予的評價. 供有興趣的讀者參考.
Snowflake Delivers a Solid Raise to Go Along With the Beat, as Visibility into Customer Expansion Improves. Another quarter of triple-digit product revenue growth (103% vs. 110% in 1Q22), came in 6% ahead of consensus, enabled by a set of underlying business metrics that remain best-in-class in enterprise software, including: 1) 169% net-revenue retention, which improved from 168% in Q1, 2) 60% YoY growth in total customers and 3) 107% YoY growth in customers spending in excess of $1 million in product revenue. More importantly, for the first time as a public company, management raised guidance in excess of the quarterly beat and ahead of consensus with the high end 3Q/FY22 product revenue guidance coming 5%/3% ahead of consensus. This reflects management's greater visibility into the consumption patterns of large customers – a fact underscored by CFO Mike Scarpelli reiterating expectations for 160%+ net revenue retention for the balance of the year. Furthermore, the company appears to be advancing its position beyond a cloud data warehouse, as evidenced by early traction in new areas including SnowPark (modern data pipelines), security analytics, machine learning and data exchange. The one area of controversy coming out of Q2 results was the sharp deceleration in RPO, which slowed to 122% YoY from 206% the prior quarter. However, we note that RPO growth was negatively impacted by the lapping of longer contract durations and a tough compare from the ~$100 million, 3-year deal with a large customer in the year ago period. Management noted that growth in new annualized contract value accelerated versus 2Q21. Overall, we are encouraged by Snowflake's meaningful beat and raise, and take our PT to $295. However, with shares trading 54x revenue (0.67x rev growth-adjusted), we look for a pull back to generate a better risk/reward profile.
🌻美國很有名的一位"farm-influencer", 鄉村部落客, 專門描述農村&田園的部落客: https://www.instagram.com/hcneeleman/
WSJ前幾天有篇文章, 是講現在的一個美國次文化(鄉村/農村文化farm culture). 加上疫情後, 很多人搬到鄉村或是郊區, 讓這樣的文化更盛行了起來. 相關個股是連鎖零售店Tractor Supply (TSCO)以及鞋店Boot Barn (BOOT).
https://www.wsj.com/articles/instagram-stars-make-farm-life-look-delightfulminus-the-manure-11629733123
Pictures: Tractor Supply內部照片
「customer profile analysis」的推薦目錄:
- 關於customer profile analysis 在 貓的成長美股異想世界 Facebook 的最讚貼文
- 關於customer profile analysis 在 COMPUTEX TAIPEI Facebook 的最讚貼文
- 關於customer profile analysis 在 Customer Profile Dimensions | Content marketing strategy ... 的評價
- 關於customer profile analysis 在 How To Create an Ideal Customer Profile (ICP) - YouTube 的評價
customer profile analysis 在 COMPUTEX TAIPEI Facebook 的最讚貼文
COMPUTEX invited marketing partners last week to provide tips and guide the virtual exhibitors standing out in the digital world. Here's a recap from 電商人妻 , we hope you enjoy reading it as much as we do.
---
✦ Media Marketing Trends for Online Trade Shows
👉All speakers (me included) stressed on the exhibition aim. Clearly defined goals are necessary to draft and implement a marketing strategy attuned to your needs. TechOrange 科技報橘
👉Most tech companies send drafted press articles to media before the show but not all of these are published. Companies should thus take note of the article length, attempt to link content to current tech trends, and so forth. Referencing recently released articles from peers or similar shows can also help with manuscript writing.
---
✦ Enhance Precision Marketing and Customer Interaction
👉COMPUTEX has teamed up with Appier this year to leverage its predictive AI capabilities to empower data-driven decision making i.e. using data analysis to find the most effective marketing solution, pushing information in a more targeted manner. Appier
👉Appier is able to collect countless data (including user info and on-site behavior as well as interests) and integrate these into the user profile for analysis to provide hyper-personalized recommendations through diverse channels like app and website.
---
✦ Online Video Marketing Tips
👉COMPUTEX collaborated with Whitelight Motion for its visual content this year; Founder and Animation Director Rex Hon came to share how to create brand influence from new angles through visual content. 白輻射影像 Whitelight Motion
👉Brand positioning is a common marketing strategy that lies in creating and building influence in order to own a space within an industry.
COMPUTEX is Everywhere – the concept for the trade show this year permeates through the entire creative process. The final product allows for technology to be felt rather than deliberately stating its presence given its image is already rooted in the heart of the audience.
👉Brands connect with audiences through a brand story and content. #COMPUTEXVirtual has been positioned this year as a life experience platform with the brand video used to convey the image of technology being intertwined with our daily lives.
👉“Some feel the rain, others just get wet” – I am quite fond of this phrase that Rex shared. The feelings evoked are more important than the product facts; this is the core belief behind visual content marketing.
---
✦ B2B Social Media Marketing
👉Though many firms have created social media accounts, few are the ones who actively post content. Social media platforms differ so firms should choose the ones that are aligned to their needs e.g. YouTube is the only platform that reaches audience of all ages.
👉Keep a multi-channel marketing mindset when publishing similar topics or content and tailor these to the audience in each platform. Think of it as a one-stop marketing plan that splits the single content into a multi-platform publishing model.
👉What is the most important aspect of B2B marketing? We must return to the needs of the end user when thinking about the need of our corporate customers.
👉B2B marketing is an area that I have been working on myself so I appreciate the opportunity to learn and connect with experts in this field. This #COMPUTEXTalk was immensely rewarding.
---
Get ready for an engaging conversation online beyond the distance.
‼Visitor Registration‼
https://virtual.computextaipei.com.tw/
customer profile analysis 在 How To Create an Ideal Customer Profile (ICP) - YouTube 的推薦與評價

... <看更多>
customer profile analysis 在 Customer Profile Dimensions | Content marketing strategy ... 的推薦與評價
Aug 7, 2013 - The attributes of a customer profile. ... coverages on Top performing Stocks including news, analysis, stock quotes, financials and earnings. ... <看更多>