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Special thank you to @ciambrone for this amazing, one of a kind, gift. Although I own many shoes, this pair feels particularly special to me because they were gifted by someone I look up to in this industry. @theshoesurgeon Incredible honor and thankful for this gift and our friendship. Thank you so much bro, means the world! Cheers ❤️🙏
#chappuis #charyl #hb27 #theshoesurgeon #nike #sneakers #usa🇺🇸 #suzukijimny #hakunamatata #liveyourbestlife #goodvibes
กรณีศึกษา Casper ธุรกิจขายที่นอน ออนไลน์ /โดย ลงทุนแมน
“ไอเดียนี้แย่มาก ไม่มีใครซื้อที่นอนทางอินเทอร์เน็ตกันหรอก”
นี่คือคำพูดของกลุ่มนักลงทุน ที่ปฏิเสธให้เงินเจ้าของบริษัท Casper ไปเริ่มต้นธุรกิจขายที่นอนออนไลน์
ซึ่งอาจเพราะในอดีต คนยังคุ้นเคยกับการไปซื้อที่นอนตามหน้าร้านอยู่...
Continue ReadingCase study Casper. Online / Investing mattress business.
′′ This idea is terrible. No one will buy internet mattresses
This is the quote of a group of investors who refuse to get money for Casper company to start an online mattress business.
Maybe because in the past, people are still familiar with buying beds in front of the store.
But Casper finally can erase those beliefs
And make online mattresses widely popular
How do they use DISRUPT mattress market
Investing man will tell you about it.
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Casper is an online retail business from USA
Founded in 2014 or just 6 years ago
The main products that the company has chosen to sell are ′′ bed ′′
Because it's something to use regularly because humans sleep average of 6-8 hours a day.
However, Casper in the early stages couldn't convince investors to care about their business.
Y ' all don't believe consumers buy site mattresses that often.
Because it's quite expensive and the product has been used for years.
This industry is also a large market worth around 1,200,000 million baht.
With a lot of retail players competing fiercely
Making the owner of the company to pay personal money. Try to produce the product first. Until it's in debt of 3 million baht.
Casper's mattresses are designed with good quality materials like Memory Foam, which fits the user's body, so it reduces pressure and makes us sleep better.
The sale price is between 11,000 to 35,000 baht, which is not expensive like various retail stores.
Including the company is open to return within 100 days and warranty for 10 years.
When businesses look into form, there is a group of Venture Capital investors coming to support funding.
Make Casper finally able to launch the platform
Originally, they predicted the first year of income at around 60 million baht.
But the result appears that just the first 2 months, sales have gone through the target.
If you ask me why Casper mattresses are selling well.
The answer would be a marketing strategy that attracts consumers in this era.
Casper's most highlights. Apart from quality and price.
It's packing small boxed mattress products to be shipped to customers.
When the box is removed, put it on the base of the bed, the mattress will gradually blister up as if it lives.
This unique creates a trend of posting video clips, unpacking boxes and placing Casper mattresses on social media platforms.
Especially when famous people post like Kylie Jenner's case talking about their Instagram and YouTube casper mattresses generated over 870,000 likes.
Therefore, companies are primarily focused on advertising on social media
By hiring actresses and influencer to make casper product containers
Later, when the brand is famous, there are more interested in investing.
Target major retail malls, A-Grade Investment. Ashton Kutcher's fund.
Or entertainment industry people like Tobey Maguire, Leonardo DiCaprio, Adam Levine etc.
The company therefore puts future vision to step into a virtual Nike of sleep.
By expanding the business to other sleep related items such as pillow, bed sheet, lamp.
Also invested to build over 200 storefronts
And expanding services to foreign countries such as Canada, Germany, England.
Performance of Casper Sleep Inc. Continuing to grow
Year 2017 Income 7,900 million baht. Loss of 2,300 million baht.
Year 2018 Income 11,200 million baht. Loss of 2,900 million baht.
Year 2019 Income 13,800 million baht. Loss of 2,950 million baht.
Casper used to be evaluated by business value at 34,500 million baht. It is a starter cuddle Unicorn decoration.
And on February 2020, the company got the IPO listed into the New York Stock Exchange.
But the latest stock value has gone down to around 11,300 million baht.
This may be the result of Casper's losses and marketing advertisement costs quite high.
Assemble Casper's success, it has resulted in competitors selling online mattresses for less than 175 companies.
Including big ones like Walmart and Amazon
Online mattress selling has become a new trend in the market which makes the largest US mattress firm retailer named Mattress Firm who has been in business for 33 years. Sales of 107,000 million baht. Bankruptcy announced in 2018
This is an interesting case study
Although the product doesn't seem to fit online sales.
But did you know that when we walk in the mall to buy a mattress, we listen to the sales staff speak differently than we see online reviews. Trying with a real mattress may not affect the decision that we initially thought.
If you can make a point of selling by letting people review the products.
So that there is a trend. Let's talk about it widely.
Maybe we can sell the kind that people don't think they can sell like Casper's bed..
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References
-https://www.cnbc.com/2019/04/05/how-caspers-founders-built-a-billion-dollar-mattress-start-up.html
-https://en.wikipedia.org/wiki/Casper_Sleep
-https://casper.com/
-https://www.statista.com/chart/20729/revenue-and-net-loss-of-casper/
-https://www.cnbc.com/2019/08/18/there-are-now-175-online-mattress-companiesand-you-cant-tell-them-apart.html
-https://en.m.wikipedia.org/wiki/Mattress_FirmTranslated
Congratulation Alexi Pappas ! Broke the Olympic Qualifying Standard for 30 seconds extra ! Well Done !
Looking forward for you on the Olympic 10,000m !
Congrats Again !
TO MAKE SURE LIFE IS NEVER A BORE,
CHASE WHAT HAS NOT BEEN DONE BEFORE.
Last night, I ran a personal best in the 10,000 meters in 31:46, 30 seconds faster than the Olympic Standard-- which qualifies me for the 2016 Rio Olympics!! I also broke the Greek National Record for the 10,000 meters-- all on Greek Easter!
It was one of the toughest, bravest, most fun experiences of my life.
Photos by the fantastic Fred P Goris
I am extremely grateful for the positive support I feel from TrackTown USA, Merhawi Keflezighi and John Hricay, Garmin Fitness, Nike+ Run Club, and my amazing Coach Ian Dobson.
I was especially grateful to have my family and the one I love Jeremy Teicher there with me. Also thanks to Laura Wagner for making the trip to the track to be there for me-- your support in the film and running worlds is huge.
I also felt great support from my friends and family in Greece, especially Yannis Nikolaou, who has been a mentor to me. Proud to run for my club in Greece, Γ.Σ. Ελευθέριος Βενιζέλος and cannot wait to travel to Greece to meet the team soon!
Thank you to my sponsors, I feel your support every day in training-- I promised you I would chase this Olympic dream. The OG Corner Market, Café Mam, Runa, Wild Friends Foods, Long's Meat Market, Newman's Fish Company & Newman's Fish Grotto, Beet Boost, EnduroPacks, Mammoth Lakes Crib, and Great Harvest Bread Co. Eugene, OR!
Now, onto the LA Film Festival with Tracktown: The Movie!
Bravely yours,
Alexi
Như thường lệ, cứ mỗi khi bắt đầu một mùa mới Ben sẽ lại mang đến một video haul đập hộp. Đây là cơ hội để Ben hàn huyên, tâm sự, chia sẻ toàn bộ những món đồ Ben đã cop trong thời gian qua để chuẩn bị cho một mùa mới. Ở video lần này Ben sẽ giới thiệu đến với mọi người một số những hãng mới và những món đồ Ben mua được với giá cực kì steal, on sale, những đồ cá nhân. Hy vọng mọi người thích video này. Enjoy!
FBS gửi tặng $140 tiền demo để giao dịch link: http://bit.ly/BenjaminTran
USA ORDER: https://www.facebook.com/gate84official
BRANDS MENTIONED:
Doncare
Tommy Hilfiger
Levi's Redtab
Levi's Silvertab
Reputation Studios
Ebay
Amazon Warehouse
Nike
Nocta by Drake
Champion
Mintcrew
Bather
Aesop
Then I Met You
Magicfiber Cloth
JINS&SUN
Belif
Menace
Supreme
Dynavap
? Facebook: https://www.facebook.com/benjamin.tran199
? Instagram: benjamintrann
? Business: benjamintran19@gmail.comhiệu nào được nhắc đến.
Have you ever wondered what kind of apartments foreigners in Singapore live in? Some live in luxurious condos in the city centre, paying over $6,000 per month. Some rent a single room of one unit, paying around $500 to $1,500.
Today, my Taiwanese friend James kindly showed me around his unique flat and neighborhood. And this might change your perspective of expats in Singapore.
Get your first $5 Cashback from ShopBack by signing up using my link!
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Download the Shopback Extension for your desktop browser and shop 500+ brands like Dyson, iHerb, Nike, ZALORA, plus get up to 70% Cashback!
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Follow me on social medias!
?Instagram https://www.instagram.com/ghibli_ojisan/
?Twitter https://twitter.com/ghibli_ojisan
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?Watch - Perhaps the Best Meal I had in Singapore：https://youtu.be/d46br1oiYaE
?Merch Links（アパレル）:
SE Asia | https://ghib-ojisan.secure-decoration.com/shop/category/T-Shirt?c=2731898
Japan | https://suzuri.jp/ghib-ojisan
USA & EU | https://teespring.com/stores/ghib-ojisan
Business Enquiries
✉️[email protected]
You are welcome to send fan mails but I may not be able to respond to all of them. But I immensely appreciate your support. Thank you!
#Singapore #Expat #life
2020年11月に発売されるエアジョーダンとナイキを紹介していきます！
収集した情報を精査してまとめておりますが、
COVID-19の影響により発売日のズレや延期が生じております。
また、海外のサイトや過去の価格を参考にしておりますので、
価格に誤差があるかもしれません。
軽い気持ちで参考程度にご覧ください！
そして、みなさんが楽しんでいただければと思います。
Hey what's up everybody? It's GKJUMPMAN.
This video is about the Air Jordan & Nike releases in November, 2020.
*The release dates are for Japan.
Hope you like this video, please enjoy!!!
●11月リリース予定
・11月1日：
Nike PG 4 (14,300円)
Wacko Maria x Nike SB Janoski Canvas OG (11,000円)
Wacko Maria x Nike SB Blazer Low (12,100円)
・11月2日：
Women’s Air Jordan 1 “Lucky Green” (19,250円)
・11月5日：
Nike Zoom Freak 2 (14,300円)
Nike Air Vapormax 2020 (25,300円)
・11月6日：
Nike LeBron 18 (22,000円)
Sacai x Nike Vapor Waffle (22,000円)
・11月7日：
Air Jordan 5 “What The” (25,300円)
Nike Kybrid S2 (17,050円)
・11月10日：
Nike Dunk Low SP (12,100円)
・11月11日：
Trophy Room x Air Jordan 1 High OG ($170)
Air Jordan XXXV “DNA” (23,650円)
Nike Kyrie 7 “Expressions” (17,050円)
Nike Kyrie 7 “Soundwave” (17,050円)
Nike Kyrie 7 “Special FX” (17,050円)
Nike Kyrie 7 “Icons of Sport” (17,050円)
Nike Air Presto “USA” ($130)
Nike Dunk Low “atmos Elephant” (12,100円)
・11月12日：
Nike Mountain Fly (???)
・11月19日：
Nike Dunk Low SP ”Ceramic” (12,100円)
・11月21日：
Air Jordan 3 Retro “Court Purple” (23,100円)
・11月25日：
PEACEMINUSONE x Nike Air Force 1 “Para-Noise 2.0” ($200)
・11月27日：
Nike Kobe 5 Protro “Bruce Lee” (19,800円)
Nike Kobe 5 Protro “Alternate Bruce Lee” (19,800円)
・11月28日：
Air Jordan 4 Retro “Fire Red” (23,100円)
・11月30日：
Air Jordan 1 Mid “Metallic Gold” (14,300円)
Air Jordan 1 Retro High OG (17,600円)
チャンネル登録はこちらから！
https://www.youtube.com/channel/UCaxG7u2dOgKbif7SsqBbsHA?sub_confirmation=1
仕事関係の御連絡はこちらから！
[email protected]
===============================================
Resouces:
Nike News: https://news.nike.com/
Sneaker News: http://sneakernews.com/
Sneaker Bar Detroit: https://sneakerbardetroit.com/
Nike+ SNKRS: https://www.nike.com/jp/launch/
Sneaker Wars: http://sneakerwars.jp/
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楽曲提供：Production Music by http://www.epidemicsound.com
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ツイッター、インスタグラム、アメブロもやっていますので、フォローお願い致します！
Follow me on Twitter & Instagram!
・Twitter: https://twitter.com/gkjumpman
・Instagram: https://www.instagram.com/gkjumpman/
・Ameba Blog: http://ameblo.jp/gk-loves-sports/
#STAYSAFE #AirJordan #エアジョーダン #Nike #ナイキ
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