Startup story is very important, often use when you are out presenting for funding, selling your product, or even recruit, interviewing and etc... It tells us who you are? What is the history? Who has shaped the company, and now? What are the company’s values?
Here’s are few tips that will help your create your startup story.
1.Story First, Product Second
What problem are you solving? What value are you providing? What is the story behind your product? How can you tell this story in a way that provides value to your customers?
2.Start At The End
Instead of starting with an idea for a product and trying to bolt customers or clients onto it. Should question yourself, what do you want your customers or clients to remember to after using your product? In couple months from now? A year? Or maybe even longer.
3.Use Method Acting To Tell Your Customer’s Story
Here are some questions to get you started: What is your brand story from a customer’s point of view? How would they tell their story? What are your personal emotional experiences and how can you relate them to the emotional experiences of your customers? Try imagining their day and try to write their story in the first person. “
4.Employ The SEP-Principle To Make A Story Memorable
Stories are great for your business because they are the things people remember. No one will remember the stats on a Powerpoint presentation, or not unless you gave a great story around them.
Below are the three attributes that are highly relevant when it comes to making your story stick.
-Surprising: Customers are bombarded with stories all day every day. They know the usual shape of a story. To have yours remembered, make it different, surprising.
-Emotional: Think about the method acting. We react to things that are emotional, and we remember those things too. The best stories connect with their viewer or reader’s emotions.
-Personal: Part of your story should be the story of your customer or client. If it’s not personal to your customer or client, it’s not the right story for your startup.
5.Create A Talk Trigger
You don’t just want your story to be remembered, you also want it to get people talking. That is where your talk trigger comes in. What is something unusual you could put in your startup story? What little added extra could represent your company values, and get customers or clients talking? What could make your story travel?
6.Tell Your Story To Everyone
Be open to incorporating people’s feedback on your story. It will only get better. And it will also be spreading its wings, getting out into the world, making an impact.
Telling the startup story will help you to get started, and to improve your story day to day. Don’t worry if your startup story takes a while, or you have to make changes before people respond to it. Like everything else in life, creating your story takes practice!
By Izza Lin,
Recruiting Master
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