The Glenlivet Malaysia launches latest limited edition ~ The Glenlivet Code
The Glenlivet Code is a mysterious Single Malt Scotch whisky, i.e. being released without cask information/ tasting notes. Inspired by the iconic British Code breakers, the limited edition is a labyrinth of flavours that will test the senses of even the most discerning whisky drinker. So, the whisky connoisseurs will have to discover & putting their Single Malt knowledge to the test.
Guess what?
Even as invited guests, all are required to 1st decode a word puzzle diagram on the invitation to get the venue location. The puzzle diagram consisted of numbers that represented an alphabet. Ha…Ha…
Frankly, SiennyLovesDrawing was failed for the 1st attempt in getting the venue right. After several attempts & with some tips given, she got it!! Yeah!!
All the media, The Malaysian Glenlivet Guardians & the winners from the public who participated in its FB page contest, all were treated to an exquisite evening with the latest limited edition ~ The Glenlivet Code
“Our new mysterious malt comes with a fun challenge for enthusiasts. Sensory challenges open up a window for connection not just with our understanding & appreciation of single malt whisky, but also with the community of whisky lovers at large.” said Pernod Ricard Malaysia Brand Manager for whiskies & malts, Benedict Yong
The Glenlivet Code presents the brand’s smooth & fruity house style with some additional twists for a moment of definitive pleasure. Its release is supported by an interactive digital experience, inspired by the famous British code breakers & aims to test consumers’ knowledge & understanding of Single Malt whisky.
The Glenlivet Code digital, augmented reality experience invites whisky connoisseurs aka participants to scan a code on the back of their bottle carton using the Shazam app to enter a virtual underground room. Then, they will be greeted by a hologram of The Glenlivet’s Master Distiller, Alan Winchester, who will challenge them to decode the taste of the liquid by selecting 4 aromas for the nose & 4 flavours for the palate from thousands of possible combinations.
Wow!! That’s challenging!!
Not yet, after decoding the flavours, all the participants will be given a score which they can post on their social media to see how they rank against their peers.
Guess what??
The official tasting notes won’t be revealed until the end of the year to give Single Malt enthusiasts the time to discover & enjoy the liquid themselves.
Alan Winchester comments: “With The Glenlivet Code, we had a unique opportunity to create a whisky that has never been crafted before, using new casks & techniques to push the boundaries of what people expect from The Glenlivet. This year’s limited edition is a labyrinth of flavours that will test the senses of even the most discerning whisky drinker & we’re excited to invite consumers worldwide to take on the ultimate challenge by unlocking its mystery taste. The interactive experience will allow whisky enthusiasts at all levels to build their knowledge of the category while also developing a deeper understanding of The Glenlivet.”
The Glenlivet Code was launched on 1 Aug 2018 in Malaysia & all its Malaysian Glenlivet Guardians can enjoy an exclusive purchase via https://thecask.my/ at RM580/ bottle for the 1st 60 bottles
Limited quantities of The Glenlivet Code also available below from 17 Aug,
1. Winetalk
2. Boozeat
3. Jason Food Hall, Bangsar Shopping Centre
4. Jaya Grocer, The Gardens, Mid Valley & The Starling, Uptown Damansara
More updates via The Glenlivet Official FB Page, https://www.facebook.com/TheGlenlivetMY/
Do sign up via http://theglenlivetguardians.com.my/ as the Malaysian Glenlivet Guardians
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The Glenlivet Guardians Pre-Deepavali Dinner at Gin Rik Sha. Nice modern South Indian cuisine. #theglenlivetmy #theguardiansmy #tglmy. ... <看更多>