有人稱從事美髮行業的人為髮型師、造型師、設計師... 但, 當一種技術走到極致時, 他們已經晉升為名符其實的藝術家了! 小編今天分享給大家萊雅專業沙龍美髮 « 髮藝師 Odile Gilbert » 帶來的2012的春夏最新潮流趨勢【極致髮藝極致奢華 - 巴黎' 繡髮雙色】
今年的春夏趨勢融入法國文化的代表 - 高級訂製服以及華服背後的推手, 他們以無比精準與細緻的手工匠藝,對流行趨勢帶來巨大的影響,並讓服裝成為一們藝術。我們希望能就由本次的趨勢推廣極致匠藝, 他們是隱身於時尚華服背後的無名英雄。我們同時也向表現極致匠藝的髮型師致敬,他們打造如同精緻布料的髮絲,展現其獨特才華。
髮絲猶如最精美的織物,充滿了無限可能,仰賴專業設計師的巧手,打造出如同藝術品一般的髮型。
今年夏天,優雅質感的浪潮將再一次席捲流行前線!
She started her career in 1975, first as an assistant to the famous hairstylist Bruno Pittini, in his salon and studio. Working along with Pittini allowed her to meet celebrities and work on fashion shows and advertising photo shoots.
In 1982, she moved to New York and started working for fashion and beauty editorials in famous fashion magazines with big photographers such as Richard Avedon, Helmut Newton, Herb Ritts, Irving Penn, Steven Klein, Peter Lindbergh, Jean-Baptiste Mondino and Paolo Roversi, among others. Renowned fashion and perfume houses, such as Calvin Klein, Lancôme, Giorgio Armani and Jean-Paul Gaultier, entrusted her with styling the hair of models in their advertising campaigns. Her best known work was on fashion shows, on which she worked in tight co-operation with the designers, in some cases for many years.
In 2000, she opened her own agency in Paris, l‘Atelier (68), to manage her career and also represent new talents in the beauty industry.
In 2003, she published Her Style, Hair by Odile Gilbert, prefaced by Karl Lagerfeld. In 2005, Sofia Coppola called upon her to do the art direction of the main character of her movie, Marie-Antoinette, played by Kirsten Dunst.
In 2006 she received from Renaud Donnedieu de Vabres, the French Minister of Culture and Communications, the honorable insignia of Chevalier des Arts et des Lettres. To date, she is the only female hairstylist with this honour.
In 2007, the Costume Institute of the Metropolitan Museum of New York bought for their permanent collection one of the top hats made of natural hair she created for Jean Paul Gaultier's Haute-Couture AW 2006 show.
In France , the government has awarded the Chevalier des arts et des lettres distinction to visionaries including writer William S. Borroughs , composer Philip Glass, director Tim Burton, dancer Randolph Nureyev .. and hairstylist Odile Gilbert. If you haven’t heard her name before, you probably don’t work in beauty or fashion, but there’s a reason she’s the only of two hairstylists to have received this honor. Gilbert’s fanciful creations have made her a favorite of fashion powerhouses( including Karl Lagerfeld and JP Gaultier) , photographers ( Richard Avedon and Irving Penn were family) , and the coolest young designers (Jason Wu and the Mulleavy sisters of Rodarte). But weather she’s painting hair with 24 karat gold, sculpting it with mud and clay, or attaching feathers so practically every strand on a model’s head, her styles are still flattering. “You never want someone to look or feel weird”, says Gilbert. “I’m able to see this because it’s my job ,and because I’m a girl” .
That last bit is more novel than you might think. Gilbert is the only top female hairdresser backstage at the fashion shows. In a world were most of the big names are boys, Odile is a legendary presence that has opened many doors for other women hairstylists.
Away from the runways, she’s styled some of the biggest beauty ads for the likes of Lancôme and Chanel, as well as Kirsten Dunst elaborate looks in Marie Antoinette (Gilbert meant for them to resemble pastries, and worked in a diamond-and-roby necklace, which she says it’s the most over-the-top materials she’s used to date.) Her avant-garde style has even been displayed in museums. The Metropolitan Museum of Art’s Costume Institute in NYC bought a hat that Gilbert made out of hair for Gaultier’s runway, and she fashioned 50 hadpieces out of butterflies, flowers, and shells for the designer’s retrospective. (THE EXHIBIT WILL TRAVEL TO THE Dallas museum of Art in November.)
同時也有1部Youtube影片,追蹤數超過643的網紅Dickson Chai,也在其Youtube影片中提到,Campaign : Blissful Together Brand : Auntie Anne's Malaysia Marketer : Dickson Chai Agency : Nil PROBLEM Auntie Anne’s is a well-known International...
art agency names 在 Dickson Chai Youtube 的精選貼文
Campaign : Blissful Together
Brand : Auntie Anne's Malaysia
Marketer : Dickson Chai
Agency : Nil
PROBLEM
Auntie Anne’s is a well-known International Brand from U.S.A specializing in baked soft pretzels. The first outlet arrived at Malaysian shores 25 years ago and has since experienced continuous growth in both outlets and customer base.
Sales during the Chinese New Year festive period (January to February) are typically non-peak season with lower-than-average volumes.Malaysians from city areas (where the majority of Auntie Anne’s outlets are located) back to their respective hometowns in sub-urban or rural areas to spend time with the family, traditionally the week preceding and during Chinese New Year. This leads to lower footfall at shopping areas and malls during this window, generating lower transactions.
Auntie Anne’s devised a breakthrough strategy to increase brand presence, awareness and drive customers’ visitation to outlets when doing shopping in malls.
SOLUTION
The campaign’s concept – “Blissful Together”, inspired by “福” (Blissful) – a word commonly used during Chinese New Year seasons which means good wishes and also represents the joy and festive mood associated with Chinese New Year. Creatively combined the brand logo with the word “福”, fusing a Western brand with iconic traditional Chinese element, to become the central art of the campaign, making all customers felt like enjoying a piece of Auntie Anne’s means receiving a “Blissful” wishes from the brand during Chinese New Year.
Campaign’s target audience was Malaysians of all races, all ages, including new and repeat customers.
Auntie Anne’s used an integrated approach to maximise reach and engagement of target audience via relevant touch-points.
Packaging: All packaging were changed into a couplet-like design with Auntie Anne’s version of “福” (Blissful) word on it, spreading the “Blissful” experience to every customer who visited Auntie Anne’s throughout the period.
In-store promotional items: Utilized all potential spaces and real estate within each outlet to display campaign-related in-store items. All collaterals strongly presented the Auntie Anne’s version of “福” (Blissful) word and functioned like couplets display at outlets.
Promotion Scheme: 3 promotional sets and used different “Blissful” levels to represent different promotional sets: i. “So Blissful” – RM8.50 (Original Stix + Any Pretzel) , ii. “More Blissful” – RM9.50 (Cinnamon Stix + Any Pretzel) , iii. “Very Blissful” – RM10.50 (Choco Eclairs Stix + Any Pretzel).
Social Media: Consistent postings highlighting the couplet-like design packaging to bring up the festive mode among audience as well as a reminder to loyal fans and potential customers throughout campaign period.
DELIVERY
On ground:
All Auntie Anne’s outlets turn into “Blissful” outlets by displaying all “Blissful Together” theme promotion materials.
All outlet staffs strongly promote “Blissful” promotion set items with use of “Blissful” name for promotion items: “So Blissful”, “More Blissful” and “Very Blissful” instead items’ original names during the campaign.
Only “Blissful” design packaging was used during the period to pack every product sold.
On line:
The campaign was announced through Facebook and Instagram page by changing the profile photos to display Auntie Anne’s version of “福” (Blissful) word and followed immediately by promotion information post on 1st day of campaign. Facebook and Website landing page cover pictures were changed to “Blissful Together” campaign key visuals to be consistent with the “Blissful” decoration displayed at physical outlets.
1 social media posting was made on Facebook and Instagram platforms on average, every 2.5 days, about “Blissful Together” campaign to maintain the campaign hype and momentum.
PERFORMANCE
Successfully spread “Blissful” wishes to more than 945,000 customers with more than 1,790,000 “Blissful” packaging handed out together with the products sold – exceeding the sales made last year for same period by more than 41,000 units.
A growth in Revenue of 5.6% and growth in number of transactions by 2.7% during the Chinese New Year period compared to last year. Average spending per transaction increased by 2.8% showing the direct impact of the promotional set items sold which encouraged customer’s higher spending or more quantity purchase per transaction.
“Blissful Together” postings gained total of 42,622 reached with in Facebook fan page and 20,438 reached in Instagram during campaign period with ZERO advertising budget. “Blissful Together” first day posting achieved 5% engagement rate which was higher than industry benchmark (3-4%).
Campaign successfully created a new mindset of inclusivity, reminding that festive seasons such as the Chinese New Year can be celebrated by all races through the concept of blending a western international brand with traditional Chinese culture to symbolize joy and fortune during Chinese New Year.
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