關於 drive growth中文 ，我們在網路上蒐集到這些相關的討論、資訊與評價

【澄清唬爆米花教室：被大內宣淹沒的美國總統署名投書】

先說這篇沒有圖，因為太重要不能亂放圖

在歷史上，從沒有美國總統親自投書到中華民國的報紙。但是在109年10月22日，美國總統參選人拜登以「More Prosperous Future For Our Families」(定稿中文標題：為我們家庭更繁榮的未來)，以華人為主體，台灣人為核心訴求，投書聯合報系的世界日報，強調他願意與中國合作而非對抗，鄙棄川普的仇中獵巫，願意與華人聯手，但更重視台灣人的健保經驗，不願台灣人為美國火中取栗而是共同繁榮。

但在一片大奇特的大內宣中，美國總統參選人的投書竟然在台灣地區被忽視。且不說拜登明明在聲譽卓著的 IBD/TIPP民調持續領先，比起川普根本鼓吹台灣人火中取栗(你對抗，我賺軍火，去跟大陸人死嗑來增加我談判勒索本錢)。

拜登不只親自署名投書，還誠懇說明他對台灣/兩岸的四大重點，根本是史上最誠懇與重要的待遇。既然親綠親川普主流媒體不報，那福編來報。

★
一、拜登堅持稱台灣是 leading democracy (領導性的民主政體)，表示其無意支持台獨立場(不稱國家)

二、拜登大篇幅強調川普仇中、卸責不科學的推卸問題給中國，造成亞裔的困擾與災難，而這不是美國總統應為。(打了那些整天喊支那賤畜以為自己就會成為高等美國人的台灣地區背祖中國人的臉)

三、拜登大談健保對一般百姓重要性，表示他珍視台灣的健保經驗，也是未來與台灣的合作重心。

四、與其獵巫與仇中，他更重視與中國的合作，希望聯盟對世界更有幫助(雖然舉例醫療與氣候，但也只是舉例) 表示願意以兩大強權的合作，謀取更多世界利益。

其他我 不多說，請看原文與譯文。

#拜登給中華民國台灣與聯合報系的面子真的太大了
#聯合報系真正展現實力
#美國總統投書首中華民國系報紙
#大內宣只在意把我們當馬前卒的喇叭川普

為我們家庭更繁榮的未來／前副總統喬瑟夫．拜登

時局多艱，我們國家處在十字路口，正面臨疾病大流行、經濟大衰退，和一場將決定我們未來很長一段時間的選舉。

今年 我們看到美國最好的一面

今年，我們看到美國最好的一面引領我們向前：英勇的醫師、護士、日常雜貨商、餐館業主、必要行業工作者 — 而其中，包括許許多多的亞裔美國人。

今年 我們也看到美國最糟情況

但我們也看到最糟的情況：亞裔美國人誤因新冠病毒遭仇視的行為比比皆是，某種程度上，是因為川普總統發布的仇恨言論所致。亞裔美國人被責備、被唾罵、被攻擊；家園、商家和汽車被侮辱性標記破壞；年幼的孩童被刺傷，還有一名89歲的奶奶，在不斷升級的仇恨文化中遭人火焚。

這不該是我們原本的樣子。

亞裔美國人 使我們國家變強大

近兩個世紀以來，亞裔美國人使我們的國家變得強大 — 從掘金礦工，到加速我們崛起的鐵路和工廠工人，再到推動我們向前邁進的科學家、建築師、藝術家和企業家們。多年來，他們的勇氣、犧牲和成功，為美國夢注入動力，也讓美國穩為自由的燈塔與世界的希望。

川普卻不懂 傷了移民國價值觀

川普總統不懂這些。他帶頭攻擊我們作為移民之國的價值觀，甚至在我們的邊境，拆散成千上萬的孩童與父母。即便在這場大流行到來之前，我們的仇恨犯罪就已達到16年以來的新高。而如今，為了轉移自己抗疫失敗、未能保護我們國家的過失，無論是否因此導致上千反亞裔的種族歧視事件，他仍堅持把新冠病毒稱作「中國病毒」。

作為總統 我捍衛每人的美國夢

措辭很重要，總統措辭更為重要。作為總統，我將捍衛每個人的美國夢，讓每一勤奮努力的家庭，享有通向繁榮和美好未來的公平機會。我將反對任何形式的種族歧視，指示司法部優先處理仇恨犯罪，以彌合仇恨與分裂的傷口，而非煽風點火。

川普失敗 他讓我們的經濟崩盤

唐納德·川普早在今年1月就已知道新冠病毒的致命性，卻未採取任何行動。現在，超過22萬美國人因此失去生命，約3000萬人失去工作、工時和薪水，五分之一的小商家關門。川普失敗的領導力讓我們的經濟崩盤 — 他總統當得愈久，得以完全回歸正軌的時間也愈久。

我會控制疫情 讓我們重回生機

八個月過去了，川普仍然沒有(抗疫)計畫。而我有。

首先要擔起責任，努力控制疫情，讓我們重回生機。我將執行早在3月就擬定的計畫，擊敗新冠病毒。我將聽取科學家、專家的意見；保護我們的家庭；讓新冠檢測、治療， #以及最終的疫苗免費，並對所有人開放。

我會重建經濟 實質救助小商家

我將馬上開始重建更好的經濟，為數百萬遭受重創的小商家提供實質救助。他們是我們社區的生命線 — 但川普腐敗的復甦作法棄他們於不顧，只把紓困資金匯集到大公司手中。75%的亞裔小企業主，未能獲得任何首輪紓困金。這是錯誤的，我已要求確保員工在50人以下的小企業獲得紓困金，我也將增加他們獲得優惠和資金的長遠渠道，減輕阻礙移民業主的語言障礙。

我不會對年收40萬元以下者加稅

質言之，我的經濟復甦計畫將回報以工作，而不只是財富，將創造未來數百萬優薪工作。(信評機構)穆迪的獨立經濟學者發現，比起川普總統的作法，我的計畫會創造多出700萬的工作，以及超過1兆元的經濟增長。我也不會對任何年收入40萬元以下者加稅 —別懷疑。相反地，我還將確保超級富豪和大公司最終支付本應承擔的份額。

讓父母能付學費 讓醫保更平價

我一路走來，都在為工薪和中產家庭而戰；他們之中有許多勤勉奮鬥的移民，來到美國是為更好的生活。我將幫助父母有能力支付子女的優質教育、提高教師薪酬，並讓絕大多數家庭免費就讀公立學院。我將讓照顧年邁父母變得更容易，讓醫療保險更平價。川普現在要通過法院，廢除「可負擔健保法」，在一場致命大流行之中，剝奪數千萬人的醫療保險，這毫無道理。

與盟友並肩 深化與台灣的關係

同時，新冠病毒證明美國不能自外於世界。從重建我們最親近夥伴的關係開始，我們必須與其他國家攜手合作，應對影響我們所有人的國際挑戰。我們是一個太平洋強國，將與盟友並肩，增進我們在亞太地區共享的繁榮、安全與價值。這其中就包括深化與台灣這個居領先地位的民主政體、主要經濟體，以及科技重鎮的關係。台灣也是開放社會可以有效控制新冠病毒的閃亮典範。

更新領導力 符合美利益與中合作

我們應對中國的方式，會聚焦增強美國競爭力，再興國內優勢，並更新我們在海外的聯盟與領導力。我們將在符合美國利益的領域與中國合作，包括公共衛生和氣候變遷。

讓家庭團聚 修復破碎的移民系統

美國向來不只靠強大的國力，而是用身為榜樣的實力領導世界。要切實重現此景，我們也必須修復破碎的移民系統，讓家庭團聚，確保美國繼續吸引全球最出色與最聰明的人。

我將會傾聽 重塑我們熱愛的國魂

我競選是為讓美國更好的重建，重建美國作為一個充滿機會，團結和有全新開始的國家；一個由數代移民讓其強大的地方；一個所有人都能發聲、每張選票都有價值的地方。我將引領這些議題，更重要的是，我會傾聽。所以，請確保你今天將選票投出。

讓我們一起，重塑我們熱愛的國魂。

(世界日報華盛頓記者羅曉媛／譯)

More Prosperous Future For Our Families
by Former Vice President Joseph Biden for World Journal

These are tough times. Our country is at a crossroads, facing a pandemic, a recession, and an election that will decide our futures for a very long time.

This year, we've seen the best of America carry us forward: heroic doctors, nurses, grocers, restaurant owners, essential workers–including so many Asian Americans.

But we've also seen the worst: acts of hate against Asian Americans wrongly blamed for COVID-19, spurred on, in part, by hateful rhetoric from President Trump. They've been screamed at, spit on, and assaulted. Homes, businesses, and cars vandalized with slurs. Small children stabbed. An 89-year-old grandmother set on fire amid this rising culture of hate.

This is not who we are.

For nearly two centuries, Asian Americans have made our country strong–from the gold miners and railroad and factory workers who helped to power our rise; to the scientists, architects, artists, and entrepreneurs who are helping to drive us forward now. For years, their courage, sacrifices, and success have powered the American Dream and helped America stand as a beacon of freedom and hope to the world.

President Trump doesn't get that. He has led an assault on our values as a nation of immigrants, even tearing thousands of children from their parents' arms at our border. Hate crimes against people are at a 16-year-high, even before this pandemic. And now, to deflect blame for his failure to protect our nation from this crisis, he insists on calling COVID-19 the "China virus," no matter how many thousands of reported racist incidents against Asian Americans it encourages.

Words matter – and a president's words matter even more. As President, I'll defend the American Dream for everyone, so every hardworking family has the same fair shot at prosperity and a better future. I'll stand against racism in every form, directing the Justice Department to prioritize hate crimes, and working to heal the wounds of hatred and division, not fan the flames.

Donald Trump knew how deadly COVID-19 was back in January and did nothing to stop it. Now, more than 220,000 Americans are dead. Some 30 million have lost jobs, hours, wages. One in five small businesses have shut down. Trump's failed leadership has tanked our economy – and the longer he's president, the longer it'll take to get it fully up and running again.

We're eight months in, but Trump still has no plan. I do.

It starts with taking responsibility and doing the hard work to control this pandemic and get our lives back. I'll implement the plan I've laid out since March to beat COVID-19. I'll listen to scientists and experts; protect our families; and make testing, treatment, and any eventual vaccine free and available to everyone.

I'll get right to work building our economy back better – getting real relief out to millions of hard-hit small businesses. They're the lifeblood of our communities – but Trump's corrupt recovery passed them by, funneling funds to big corporations instead. Some 75% of Asian-owned small businesses weren't expected to get any first-round stimulus funds at all. It's wrong. I've called for ensuring small businesses with less than 50 employees get new relief funds. And I'll boost their long-term access to credit and capital, and work to ease the language barriers that can hold back immigrant entrepreneurs.

Through it all, my economic recovery plan will reward work, not just wealth, creating millions of good paying jobs of the future. Independent economists at Moody's found that my plan creates 7 million more jobs – and $1 trillion more in economic growth – than President Trump's would. And I won't raise taxes on anyone earning less than $400,000 a year – period. Instead, I'll make sure the super wealthy and big corporations finally pay their fair share.

I've fought my whole career for working and middle class families – so many of them hard-working immigrants who came to America in search of a better life. I'll help parents afford a quality education for their kids, boosting teacher pay and making public college free for most families. I'll make it easier to care for aging parents, and make health care more affordable. Trump is in court right now trying to repeal the Affordable Care Act, stripping tens of millions of people of health coverage in the middle of a deadly pandemic. It makes no sense.

Meanwhile, COVID-19 is proof that the United States can't isolate itself from the world. We have to work with other nations to meet global challenges that impact us all, starting by rebuilding our relationships with our closest partners. We're a Pacific power, and we'll stand with friends and allies to advance our shared prosperity, security, and values in the Asia-Pacific region. That includes deepening our ties with Taiwan, a leading democracy, major economy, technology powerhouse – and a shining example of how an open society can effectively contain COVID-19. And our approach to China will focus on boosting American competitiveness, revitalizing our strengths at home, and renewing our alliances and leadership abroad. We'll work to collaborate with China when it's in our interest, including on public health and climate change.

America has always led the world not only with the example of our power, but the power of our example. To truly do that again, we also have to fix our broken immigration system, keeping families together and ensuring the United States continues to draw the world's best and brightest.

I'm running to build America back better, as a country of opportunity, unity, and new beginnings. A place made strong by generations of immigrants. A place where everyone has a voice and every vote counts. I'll lead on these issues, and more importantly, I'll listen. So please make sure you get your vote in today. Together we'll restore the soul of this nation we love.

#福編編譯? (編譯個鬼，是世界日報了不起！ 大內宣與遍地綠媒鬼遮眼)

Retail Today | Global News: Muji Is Struggling from Overseas Markets 今日零售 | 全球視點: 無印良品 海外市場的巨大挑戰 (中文在下)

In April, Muji's parent company Ryohin Keikaku Co. reported its first decline in operating profit in eight years and a financial outlook below analysts’ expectations, as well as a rare drop in same-store sales in China.

Investors are worried: After the value of the company almost tripled from 2013 to 2018, Ryohin Keikaku shares have declined nearly 40% in the past year.

President Satoru Matsuzaki has embarked on new ventures like Muji-branded hotels and Muji-designed buses while pushing into new markets such as India and Switzerland. To drive growth, he’s now taking steps like shifting production to cheaper locations and designing products specifically for Chinese consumers.

However, Muji still requires a faster adjustment to its overseas sales strategies. Muji always expanded to other countries with the same items it sells in Japan, assuming that its product range needs little translation for overseas consumers. That works well enough for, say, pencil cases, but not necessarily other items: It took Muji a decade in China to introduce sheets that fit standard Chinese beds.

Meanwhile, Muji’s “no brand” branding and straightforward, unchanging designs have made it a prime target for low-cost Chinese copycats. Muji’s prices are considerably more expensive outside of Japan due to taxes and tariffs, and a cottage industry of Chinese competitors like Miniso, Nome and OCE has sprung up to offer the same aesthetic for a fraction of the cost.

To avoid the price competition, Muji plans to produce more of its items in the countries where they’re sold. Next year, the company will roll out over 200 made-in-India products for its local stores. It’s also shifting more production to Southeast Asia, where labor is cheap.

In China, it opened its first development office in September, with employees responsible for monitoring local lifestyle trends⁠—a belated acknowledgment that Tokyo-based designers may not have the necessary insight into Chinese desires. Not everything will be internationalized, however. Muji will continue to make cosmetics, for example, in Japan, as the promise of high-quality raw materials is part of their allure.

Given how quickly its low-cost imitators have moved, Muji faces an uphill battle in China. And there and elsewhere, its ambition to become a global retail behemoth to match Uniqlo may require some of the strategic compromises made by other mass retailers—whittling its 7,000 products down to those of greatest sales potential, manufacturing items for speed rather than durability, and opening large locations in expensive shopping districts.

今年四月，無印良品的母公司 Ryohin Keikaku Co. 報告中顯示，8年來他們的營業利潤首次下滑、財務前景低於分析師的預期，以及中國同店銷售額出現罕見的衰退。

投資者擔心，在2013年至2018年間，公司價值幾乎翻了三倍之後，Ryohin Keikaku 股價卻在過去一年中，下跌了將近40％。

品牌董事長 Satoru Matsuzaki 已開展新的企業體，包括開設無印良品酒店、無印良品設計的巴士，同一時間也進軍印度和瑞士等新市場。為了推動增長，他正在採取新措施，例如將生產工廠轉移到成本更便宜的地方，並專門為了中國消費者設計產品。

然而，無印良品仍需要更快速調整海外銷售策略。Muji 在拓展到其他國家時，多半採取與日本銷售產品相同的策略，也就是假定自家產品到其他市場販售，並不需要太多的修改或客製化。這對鉛筆盒這類商品是還不錯，但卻不一定可以複製到其他品項；舉例來說，無印良品實際上花了十年，才推出適合中國標準床尺寸的床單。

同時，無印良品的「無品牌」品牌、直觀和一成不變的設計，使它變成中國低成本仿冒商的主要目標。由於稅收和關稅的影響，無印良品在日本以外的價格相當昂貴，而Miniso，Nome和OCE等中國競爭對手，透過大量的家庭手工業製造，只需花費很少的成品，就能為消費者提供相同的生活美學。

為了避免落入價格競爭，無印良品計劃在其銷售的國家生產更多產品。明年，他們將為印度門市推出200多種當地製造的產品。還計畫將更多產品轉移到勞動力便宜的東南亞。

在中國，無印良品在去年九月成立第一個開發辦公室，員工負責觀察、搜集當地的生活方式趨勢 - 這也代表著無印良品終於承認，在東京的設計師不見得了解中國當地消費者真正的需求。然而，並非需要把一切都做到國際化。例如，無印良品選擇繼續在日本生產化妝品，因為日本所代表的高品質原材料是一項承諾，仍對消費者存在著重大的吸引力。

因為低成本仿造商的快速推進，無印良品在中國正面臨著一場苦戰。他們將自己定位與全球零售巨頭「優衣庫」齊頭並進的野心，可能需要參考其他大眾零售商一些在戰略上的妥協 - 像是把七千種產品減少，直到只保留最具銷售潛力的品項、快速製造商品而非強調產品的耐久度，以及在高消費購物區開設大型旗艦店等。

[電子商務] 2017的10個行銷趨勢

IBM Marketing Cloud發表了今年10個行銷趨勢，大體來說是科技的改變與數據分析將改變行銷方式，也會對行銷越來越重要。也是創造顧客經驗的策略。

請盡量讀原文英文，我的中文翻譯參考用就好，因為很難翻譯，且我的英翻中一向很爛。

Trend #1: Cognitive insights revolutionize how marketers deepen customer connections and fuel strategic growth
觀察分析將會更深化行銷人對顧客連結度跟成長策略

Trend #2: Companies shift from “mobile strategy” to creating an engagement strategy for their customers on mobile
公司轉換政策從手機策略變到發展engagement的策略給使用手機的顧客

Trend #3: Influencer marketing becomes more sophisticated and critical to brands’ social strategy
社群網的影響者Influencer會越來越發展細緻，且對品牌的社群策略越來越重要

Trend #4: Marketing and ad technologies draw closer together to drive efficiency and a better customer experience.
行銷跟廣告科技越來越連結一起，傳遞更有效率且更好的顧客經驗

Trend #5: Customer success and retention strategies leap to the marketing forefront
顧客滿意跟關係維護策略變成在行銷的最前線

Trend #6: Center-brain marketing melds creativity and tech to fuel success in a future driven by machine learning
"Centre-Brain markeing" (這是一個新的專有名詞)結合創意跟科技將會是未來一個重要的成功趨勢
https://www.youtube.com/watch?v=5cOFNYEHZyU

Trend #7: Interactive email shifts the channel’s paradigm and powers new ecommerce opportunities
互動式的emil將提供電子商務的新機會

Trend #8: Understanding the evolution from big data to dynamic data becomes imperative to success
大數據到dynamic數據的轉變將會是勢在必行

Trend #9: Apps continue to escape their icons and change the face of mobile interactions
App繼續失去他們的標記，轉變成手機互動的介面

Trend #10: Leading marketers pursue a holistic view of the customer journey that radically shifts the customer experience
行銷追求整體的customer journey，將會改變顧客經驗

完整白筆書:
http://www.silverpop.com/…/US-I…/2016/2017-marketing-trends/