2020年是一個令人措手不及的一年
健康危機迫使許多 #中小企業 需要重新適應並思考他們的溝通模式來面對這次的”疫外”
毫無疑問的，在2021年，品牌及公司將持續加強自身數據化。對於不習慣用網路交流的品牌來說，這會是一個挑戰，一個保持自身真實性及自發性的挑戰💪🏻💪🏻💪🏻
那些能夠創造出更多獨特內容並傳達給特定TA的小型KOLs，將會是這些品牌最好的加分項。這些 #奈米網紅 將會幫助這些品牌在網路平台上充分的展現自己(例如：#youtube 、#instagram 或 #podcasts )而這些都在一個可以負擔的價格內。
【 薩巴卡瑪－資深品牌經理 費希黎Cyril】
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2020 has been a very unexpected year.
The health crisis has forced many small and medium companies to adapt and rethink the way they were communicating to face the situation.
There is no doubt, in 2021, that brands and companies will continue to reinforce their digitalization. The challenge will be, for the brands that are not used to communicating online, to stay authentic and be spontaneous.💪🏻💪🏻💪🏻
Nano-influencers, who are capable to create more personalized content and deliver it to specific target groups, will be a great addition to these brands’ communication. They will help them to be well represented on growing channels such #youtube, #instagram or #podcasts and this, without too much effort and at an affordable cost.
[Branding Dept. Manager Cyril Frayon]
