早安～每天都催眠自己「我愛工作」嗎？
來看迷思產生的原因！
年輕人，你們為何假裝熱愛工作？
Why Are Young People Pretending to Love Work?
#今天來讀紐約時報
👔Welcome to hustle culture. It is obsessed with striving, relentlessly positive, devoid of humor and, once you notice it, impossible to escape. “Rise and Grind” is both the theme of a Nike ad campaign and the title of a book by a “Shark Tank” shark. New media upstarts like the Hustle, which produces a popular business newsletter and conference series, and One37pm, a content company created by the patron saint of hustling, Gary Vaynerchuk, glorify ambition not as a means to an end but as a lifestyle.
歡迎來到奮鬥文化。它迷戀努力、無盡的積極和幽默的缺失，一旦你注意到它，就不可能逃脫。「Rise and Grind」（起床，奮鬥）是Nike廣告的主題，也是一位《創智贏家》創業者的著作標題。新媒體新貴——譬如製作暢銷商業新聞電郵、承辦系列會議的Hustle，和由奮鬥文化守護神加里·沃伊內楚克創辦的內容公司One37pm——並不把野心當作達成目的的手段，而是把它當作一種生活方式。
👏“Owning one’s moment” is a clever way to rebrand “surviving the rat race.” In the new work culture, enduring or even merely liking one’s job is not enough. Workers should love what they do and then promote that love on social media, thus fusing their identities to that of their employers. Why else would LinkedIn build its own version of Snapchat Stories?
「擁有自己的時刻」是對「在激烈的競爭中生存」的一種聰明的包裝。在新的工作文化中，忍受、或者僅僅是喜歡自己的工作是不夠的。員工應該熱愛自己的工作，然後在社群媒體上推廣這種熱愛，從而將自己的身份與僱主的身份融合在一起。不然領英為什麼要建立自己版本的Snapchat故事呢?
💼This is toil glamour, and it is going mainstream. Most visibly, WeWork, which investors recently valued at $47 billion, is on its way to becoming the Starbucks of office culture. It has exported its brand of performative workaholism to 27 countries, with 400,000 tenants, including workers from 30 percent of the Global Fortune 500.
這就是辛勞的魅力，它正在成為主流。最明顯的是，WeWork正在成為辦公室文化的星巴克，投資者最近對該公司的估值為470億美元。它向27個國家的40萬租戶輸出其標誌性的工作狂形象，其中包括全球財富500強中30%的企業。
企業怎麼讓員工賣力工作？
加入每日國際選讀計畫，洞察流行思潮的成因
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原文連結請看留言
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#告訴我✍🏻 「 工作對我來說是＿＿＿＿＿ 」
就送你【工作的意義單字包】！
#工作是我的一切
#工作也是玩樂
#工作是我的表現舞台
#阿姨我不想奮鬥了
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