Word of mouth (口碑) vs. Word of mouse (網路口碑) word of mouth 是指透過口頭上傳遞的訊息, 一傳十, 十傳百. 這也是很多公司會用的行銷手法- "口碑行銷". ... <看更多>

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The Internet is an interactive medium. This study explored how the interactivity of the. Internet influence e-word-of-mouth (eWOM) information adoption and ... ... <看更多>

The Internet is an interactive medium. This study explored how the interactivity of the. Internet influence e-word-of-mouth (eWOM) information adoption and ... ... <看更多>