關於 alternative model of development ，我們在網路上蒐集到這些相關的討論、資訊與評價

【💡擺脫負面標籤，讓社會創業成為青年對世界的想像 】

草莓族心態、高升失業率...這是年輕世代常被賦予的標籤。然而我們生活中的知識傳遞、價值判斷、經濟環境等正面臨巨大挑戰與反思，社會企業這個應時勢而生的創新經營模式，成為青年人對世界的另一種想像及參與可能，也獲先驅們的支持。
Millennials are often associated with low resilience in the workplace and high unemployment rates. However, the world is experiencing a great challenge to rethink, in terms of knowledge transferring, value judgements, and economic development. Social enterprise, an innovative business model developed in light of this background, has become an alternative for the younger generation to imagine and participate in the world. Such concept has been supported by pioneers around the world.

如何運用教育培養青年發揮創新思維、創業精神來改善社會呢？以下幾種管道可供參考👇
How do we employ educational methods to help young people develop the innovative mindset and social entrepreneurship needed to change the world? Here are some examples.

#Millennials #youth #SocialEntrepreneurship #Taiwan #SocialEnterpriseInsights #社企英語教室 #社企流國際版

【品牌故事】老虎牙子

（★起：發明緣由）

1991年，正值三十歲、在藥廠擔任職務已有四年的林志隆先生，因為不久前一場突如其來的大病，讓他在鬼門關前走了一遭，於是下定決心提倡有氧生活。在因緣際會之下取得了一種漢方藥草，直覺上可以把它放進飲品，並加以推廣成為人手可得的產品，開始了「老虎牙子」這個有氧飲料的傳奇。

（★承：創業之初）

品牌創立的一開始並不順遂，航太工程背景的林志隆先生沒有因此氣餒，以八輛車、八個業務員，採土法煉鋼的方式不眠不休地找經銷點。在不被看好的聲浪下，用另類思維突破傳統框架的拘束，終於，逐漸看見曙光。

（★轉：發展關鍵）

然而，真正讓「老虎牙子」成功脫穎而出的，卻是林志隆先生有著一顆「逆思考」的行銷頭腦，不僅在於「老虎牙子」品牌的命名，更跳脫自己原先八十年藥廠灌輸的生產理念，全面改採代工模式，走一條沒人敢走的新路，創造「一個條碼，賣超過二十五年」的神奇事蹟！

（★合：品牌現況）

今天，老虎牙子成為家喻戶曉的有氧飲料代名詞，並不斷追求高峰、放眼全球，積極擴展海外市場，觸角伸向歐美各國，致力將有氧人生的理念散播給所有「會呼吸的人」。

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【老虎牙子 大事紀】

●1991年創造出第一支商品─老虎牙子有氧飲料，是全球第一個有氧為訴求的機能飲料。

●1992年，以強勢廣告及活動掀起台灣飲料風暴，知名度快速提昇，品牌記憶度高達65％。

●1997年起，連續七年蟬聯機能性飲料類品牌知名度第一位。

●1999年台灣是調資料顯示知名度達98％。

●2001年以“有氧飲料” 之產品概念，發展“有氧生活” 系列化產品。

●2002年，獲左訓中心指定為國家運動員專用飲料。

●2003年，機能性飲料最理想品牌！根據EICP2003年消費者行銷資料庫分析，「老虎牙子」在「最常使用品牌」、「理想品牌」及「最理想品牌」皆勇奪冠軍！

●2016年開發出全新無糖有氧飲品，並成功在電子商務領域掀起另一波網路購物熱潮。

●2017年，「太極」、「決明有氧」及「老虎」等有氧飲品問世，以嶄新的面貌積極擴展海外市場，並將觸角伸向歐美等地。

【The Story of The Brand】LAO²HU YATZI

(★ from: invent the reason)

In 1991, at the age of thirty, Mr. Lin Zhilong, who had been in office for four years in the pharmaceutical factory, had been determined to advocate an aerobic life because of a sudden illness and a sudden illness. In the edge of the occasion will be made under a Kampo herb, intuitively can put it into the drinks, and to promote the product available to the staff, began the "LAO²HU YATZI" this aerobic drink legend.

(★ bearing: the beginning of business)

The beginning of the brand is not the beginning of the establishment of the aerospace engineering background of Mr. Lin Zhilong not so discouraged to eight cars, eight clerk, mining methods of steelmaking way to find endless distribution point. In the sound of not being optimistic, with alternative thinking to break through the traditional framework of the binding, and finally, gradually see the dawn.

(★ turn: the development of key)

However, the real "LAO²HU YATZI" success come to the fore, but Mr. Lin Zhilong has a "anti-thinking" marketing mind, not only in the "tiger teeth" brand name, but also jump off their original eighty years of pharmaceutical production Concept, a comprehensive change picking model, take a no one dare to take the new road, to create a "bar code, selling more than twenty-five years," the magical deeds!

(★ summary: brand status)

Today, the LAO²HU YATZI become a well-known aerobic drink synonymous, and continue to pursue the peak, look at the world, and actively expand overseas markets, tentacles to Europe and the United States, is committed to the concept of aerobic life spread to all "breathing people."

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【LAO²HU YATZI】The big events of the brand

● 1991 to create the first commodity - LAO²HU YATZI aerobic drinks, is the world's first aerobic demand for functional drinks.

In 1992, with strong advertising and activities set off a wave of Taiwan's beverage, the visibility of the rapid increase in brand awareness up to 65%.

● Since 1997, for seven consecutive years reelection of functional beverage brand awareness first.

● In 1999, Taiwan indicated that the visibility was 98%.

● 2001 to "aerobic drinks" product concept, the development of "aerobic" series of products.

● In 2002, the left training center designated as the national athletes special drinks.

● 2003, the ideal brand of functional drinks! According to EICP2003, "Tigers" won the championship in the "most commonly used brand", "ideal brand" and "best brand"

● 2016 developed a new sugar-free aerobic drinks, and successfully in the field of e-commerce set off another wave of online shopping boom.

● 2017, "Tai Chi", "Cassia" and "Tiger" and other aerobic drinks come out, with a new look forward to actively expand overseas markets, and tentacles to Europe and the United States and other places.

🐾 🐾 🐾 🐾 🐾 🐾 🐾 🐾 🐾 🐾 🐾 🐾

文：Henry Chen，合作請洽👇
✉ h700219k@gmail.com ☎ 0979049054

ลองเข้าไปติดตามภาคภาษาอังกฤษได้ที่นี่นะครับ

Thaksin Shinawatra in Private Discussion
World Policy Institute Global Leader Briefing Series Thinking Points
World Policy Institute, 9th March 2016, New York

———————————————————

Excellencies, Distinguished Guests, Ladies and Gentlemen,

I must thank you World Policy Institute for providing me an opportunity to share my thought on the challenges that revolve around the economic, regional and global implications of how Thailand will make its way through a period of transition and change.

We all know that no society in the twenty-first century can sustain any form of “progress” in the well-being of its people without at least two basic foundations:
The first one is political stability. The second one is the ability to create economic activities that allow growth and readiness to shift its creativities to sustain wealth.

Ladies and Gentlemen,

Let me tell you the tale of the two cities, which is not written by Charles Dickens. It is the tale of parallel progress of Washington D.C. and Beijing. Each has its own history, pain and loathing. As the years go by, the two cities have been seen as rivals which offers competing models for growth and prosperity.

One is Free Market-Capitalism with the so-called “Open Democracy” as the foundation of its economic model. The other one is State-Led Capitalism with the central control system by one party.

Both of the models have proven to be successful in a very dramatic way from the past to the present. Admitting that the Chinese model was fitting to the change of attitude among the leadership of the country at that time, in parallel with the change of economic model in the West, in which the definition of “free trade” benefits China’s shifting position from a close market to a semi-open market.

But we must admit also that both models are now having to adjust itself to the new reality; the reality of dramatic change in speed and character of technology for industrial production; the change from “a country-based product” to “network of global design, global sourcing,and global production for just one product”. This extraordinary change upends the “normal” internal economic adjustment of the country and made it very difficult to find a simple economic adjustment.

We must recognize that advancement in the wealth management technique and technology also upend the normal linkage between capital and changes in production. However, we probably agree, that one common threat for survival in this present so-called “New Normal” is either you have the ability and willingness to change or you don’t. Thailand, like the other countries, cannot get away from this New Normal in the international context.

Ladies and Gentleman,

There is a tale of a poor English teacher in China who soared to the list of the world’s wealthiest people. He neither built a big factory nor invested in any production facility. But, people paid for his service simply to reach the network of supply and demand on a grand scale. I believe, he must feel thank you to the internet.

Ladies and Gentleman,

Amid the global economic slowdown, the pattern of trade has significantly changed. Due to the development of information technology infrastructure and increasing number of population who is able to access to the internet, e-commerce has become a new engine that sustains growth for both developed and developing economies. According to UNCTAD’s report last year, the value of global business-to-business (B2B) e-commerce in 2013 exceeded $15 trillion USD. While global business-to-consumer (B2C) e-commerce still accounted for an estimated $1.2 trillion USD, this segment has grown at a rapid pace; especially in the Asia and Oceania region where B2C segment is expected to surge from 20 to 37 percent between 2013 to 2018. Due to the incremental growth of cross-border e-commerce trade, international postal deliveries of small packets and parcels have risen by 48 percent between 2011 to 2014 globally.

For both Asia and the West, I believe these numbers provide us with clues for the new growth opportunities where “access to networks” is the key: meaning, the networks of consumers and factors of production across geographical boundaries. Unlike the economy of twentieth century when “access to centers” is the rules of the game, today, businessmen who do not have big factories and are not the owners of multinational corporations, can manage to reach and satisfy the needs of their customers worldwide through networks of production and distribution with an assist of the new communication technology. Today’s economy is increasingly decentralized. Consumption and production are more and more dispersed. We could imagine that an American producers can sell their products online directly to consumers in the western part of China without having to spend business hours in Beijing or Shanghai. Vice versa, a Chinese producer can bypass New York to offer their products to customers in New England and Mid-Atlantic states. The network economy has provided the people, both in small and large businesses, with the ability to produce and access to consumers at lower costs. We, as a global community, must put special emphasis on how each country can invest and share risk with the people to create growth collectively.

Ladies and Gentleman,

Another tale is about the rebirth of a road that nobody cares since the Portuguese discovered a possible sea route from Europe to Asia. The Portuguese did offer an alternative trade route with substantial margins for the goods carried. Although you might lose half of the cargoes on the way, you still did not lose your shirt. Since the demand for spices were overwhelming, the merchant marines heavily charge everybody.

Ladies and Gentleman,

The heavy-load transport through the sea has been with us till now, and the land routes from Asia to Europe have been neglected. If the world’s economy is thriving like the good old days, probably, not so many people would be interested in finding an alternative in life. But, since the situation goes awry, I believe, any country should consider all possibilities.

Ladies and Gentlemen,

Today, there are two major initiatives that, I think, have great potential to accelerate growth and leverage “quality of growth” that brought into being by the emergence of network economy. One is the China-led “One Belt, One Road” (OBOR) plan to develop transport and logistics connectivity encompassed some 60 countries, which include about 50 percent of the world’s GDP. And, the other is the US-led Trans-Pacific Partnership Agreement (TPP) between 12 Pacific Rim countries, which account for more than 40 percent of the world’s GDP. I have not seen these two initiatives as antagonistic, but rather a kind of two parallel processes that, at a certain point, will create mutual economic benefits for Asia and the West.

We must overcome the stereotype that perceive China and the US as merely the two opposing political superpowers. In reality, the economic development during the past decade has shown us how far these two major economies are interdependent. China is the largest foreign holder of US government securities with $1.24 trillion USD worth. With the total trade volume of $521 billion USD in 2014, the US is China’s biggest trade partner. Total US foreign direct investment (FDI) in China stood at $65.77 billion USD at the end of 2014, while the Chinese FDI in the US is estimated to have reach $11.9 billion USD.

Given this interdependence in mind, I believe Southeast Asia- the region that sits in between the two great initiatives of the two major economies- must put special emphasis on how to enhance the mutual economic benefits with its counterparts. For Southeast Asia in the twenty-first century, the geopolitics should be about how to reinforce the networks of wealth creation for the people that stretch across national and regional borders.

Ladies and Gentlemen,

Let me tell you the last tale about a Thai restaurant. No matter how many times the master chef tries to teach his protege, the young man keeps making mistakes in mixing the ingredients. Customers are kept waiting, hungry and mad. Once the customers are served, half of them get diarrhea afterward. The moral of this tale is one must make the written recipe right.

Ladies and gentlemen,

While some people may underline the unique characteristics of Thailand in terms of its history and developmental path, the country itself cannot avoid to come to terms with the global challenges of the twenty-first century. For half a century, the Thai economy has incrementally integrated into global economy. Values of Thailand’s exports per GDP and FDI in the country have shown us clearly how far the growth of Thai economy has been interwoven with the fate of global economy.

Against this context, we shall consider Thailand’s draft constitution with a very simple question: will the latest draft constitution “enable” the country to grow and become stronger in the present world? Or, will the latest draft constitution provide Thailand with a sufficient institutional infrastructure for investment, production, cooperation, and businesses?

Ladies and Gentlemen,

Due to the framework set out by the latest draft constitution, it is difficult to foresee a government that is responsive to the people and the challenges of the twenty-first century. According to the new draft, the 200-seat upper house, or Senate, will be appointed by the so-called “experts”. The Senate will also have greater powers to block legislation. Regarding the Constitutional Court, its scope of jurisdiction will be expanded. The Court will have the power to examine cases based on petitions filed directly by individuals, without the requirement that an actual dispute being brought by political organs or other courts.

If we consider the doctrine of separation of powers as the foundation for growth and stability, the critical issue that we shall examine is whether the judicial power will trespass the provinces of legislature/ and executive or not? For a government to be able to manage the economy against the global slowdown, I do hope that there will be no over-enforcement of the judicial power. Experiences of several countries show us that, if unchecked, judicial review can be inappropriately used as “delaying tactic”; thus, in turn, become an impediment to economic policy implementation.

Ladies and Gentlemen,

I believe that the foundation for the country to create growth and prosperity is to build trust in the global community. The constitution shall protect the rule of law and provide at least a minimum level of freedom of speech that facilitates economic cooperation between the people and the global community. Trade and investment cannot flourish if there is no certain degree of confidence provided by the rule of law. Against the transition and change, Thailand must reevaluate its strength and weakness. The country shall find a sensible way to regain its political stability and economic dynamism. I have only proposed the way of how should we think of the phenomena that is the world today.